Nintendo Store In Rockefeller Plaza Gets A Massive Makeover


On Jan. 19, the iconic Nintendo World store in Rockefeller Plaza in New York will temporarily close its doors for a major renovation. When the store reopens on Feb. 19, it will do so with a new look and a new feel. The powered-up overhaul will include an updated interior design, new Wii U and Nintendo 3DS demo units, a 15-foot gaming screen and more fun elements and surprises. In addition, a large bronze coin installed at the store entrance will display the store’s tagline: “Where everyone comes to play.”

The weekend of the reopening (Feb. 19-21), the newly branded Nintendo NY store will host a series of reopening activities, including giveaways (while supplies last) and appearances by costumed characters like Mario and Luigi. The store will also sell exclusive souvenirs that can only be purchased that weekend, including a limited-edition T-shirt featuring Mario or Link. Fans who want to try out some of Nintendo’s latest games are in luck, as new and upcoming Wii U and Nintendo 3DS games will be available to play.

“Nintendo is constantly evolving its experiences for fans,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “The new Nintendo NY store is a must-see location for anyone that has a memory of Nintendo, or who wants to see what Nintendo has in store for the future.”

Located in Manhattan’s historic Rockefeller Plaza, the Nintendo store is a huge, two-floor space dedicated to all things Nintendo. Whether people want to purchase cool Nintendo gear that’s not available anywhere else or just stop by to play some of the hottest upcoming Wii U and Nintendo 3DS games, fans of all ages will have a blast when visiting. The store originally opened in 2005.


  1. It is not that big, I was there in mid December, and while the store had a few awesome things, it fell dull to be the only Store in the whole USA, I mean Toys’r’us in Times Square has more Nintendo merchandise than them… so hope the renovation makes the store better. Another thing i was amazed how I bought a Link cap from gamestop for 16 dlls and there it was 29 or 19 not sure but more expensive. >_<

    1. It is probably because you were in NYC. EVERYTHING is more expensive in big cities, especially New York, where prices are jacked enormously.

      Though, it wouldn’t surprise me that the official Nintendo World Store would be more expensive than, say, a Gamestop, because usually official brand stores ARE more expensive, because they can afford to be. Think like shopping at a Marshalls instead of a Calvin Klein, or shopping at a Target for Under Armour instead of the official under armour store (which is expensive as hell!)

  2. I don’t get why NIntendo doesn’t open up more stores like this… What about entire Europe? We fall short of all these kinds of things. They shouldn’t build those things around every corner of the street, but in big cities like London, Madrid, Antwerp, … these wouldn’t look to out of place. And they’d also bring Nintendo to more people when their products are struggling. The Wii U and 3DS Displays in most stores are really really small with games missing most of the time. And they could also generate more hype for new consoles by being able to have a place where they can organise a big preview event for them…

    And I’m also secretly hoping they’ll announce the NX like a few days before the store reopens and that there are already demo’s for the console out there for the masses.

    (Sorry if this post is filled with awefull spelling mistakes, for some reason Google ditched the function to change your writing language from their chromebooks or something so I’m stuck with a all read marked tekst here… -,-“)

    1. Jaded Ridley X3 {I'm not whining, you suckers... *cough* ..poor souls! I've just been driven insane by Nintendo failing me one too many times this gen!} says:

      Not just Europe’s major cities but every major city in the world would be nice.

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