US: Nintendo Partners With SONIC Drive-In To Add Some Mario & Luigi Fun To Kids Meals

Folks that visit a SONIC Drive-In between April 19 and June 30 are in for a special Nintendo treat. By ordering a Wacky Pack – a kids meal that includes a selection of popular items like hot dogs, chicken strips, apple slices and juice – visitors will receive a colorful toy based on the Mario & Luigi: Paper Jam game for the Nintendo 3DS system. Mario & Luigi: Paper Jam finds classic Nintendo characters Mario, Luigi and Paper Mario teaming up for the first time for a playful and absolutely hilarious role-playing adventure.

“Mario & Luigi: Paper Jam combines the charming world of Mario & Luigi with the colorful Paper Mario universe,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “SONIC Drive-In is the ideal location to premiere the very first toys based on this unique collaboration.”

Each of the five Mario & Luigi: Paper Jam toys looks and plays differently, offering kids a variety of fun options. One toy shaped like Mario races across the room on wheels, while another featuring Paper Mario and Luigi spins around like a top. Two of the toys even resemble the folded-up paper look of the outrageous papercraft battles featured in the game.

SONIC Drive-in is the nation’s largest drive-in restaurant chain, serving more than 3 million customers every day. Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. For more than 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic Carhops.

Source: PR