Survey Monkey Examines Miitomo Decline

As you probably already know Miitomo set the Apple and Google Play store on fire when it launched but as you may have noticed downloads for the application have dropped extremely quickly. This is generally the nature of apps which start of strong but just simply don’t have the legs to continue. Survey Monkey has taken an extensive look at Nintendo’s first smartphone application Miitomo and how it has struggled to keep users interested. You can read their findings, below.

In Miitomo’s case, this lower-than-peers engagement translates into higher churn. The game’s weekly churn more than 50% means that over half of the users of Miitomo on a given week won’t come back and play it again the following week. For some apps that don’t need frequent use this isnt a problem, but for games like Miitomo that are designed for frequent use, churn at this level foreshadows a quick decline.

Low engagement and high churn cause a steady decline in active users for Miitomo. When comparing to the other games it’s not necessarily the lower peak weekly-active users (WAU) that’s of concern, but the fact that Miitomo drops off much more rapidly. Clash Royale’s lowest value is just 22% from its peak, Candy Crush Jelly’s is 32% from its peak, but Miitomo WAU is 74% lower than its peak value in a much shorter timespan.

Source / Via

Thanks, MasterPikachu6



  1. This is the first time I really heard about much of a decline. Every other time I heard something, it was that it was doing incredible. Now I’m just confused.

    1. Knew it would fail. Had a strong start because it had some hype behind it, and it comes from a big company. But it epitomizes why Nintendo doesn’t “get it”. Innovation that doesn’t satisfy a consumer need or want (even if the that need isn’t fully conceptualized in the consumer’s mind) is just a gimmick. Miitomo was amusing for a day and then quickly lost its lustre. Just a another Nintendo gimmick. I’m all for Nintendo thinking outside the box, but it’s got to be for real. The truth is, Nintendo is extremely risk averse, and far from trying anything truly revolutionary. I hate to say it, but when you’ve got a bunch of men in their 60s making all of the decisions, it shows. I know petitions don’t work, but perhaps just starting some kind of movement to send Nintendo a message would help. Nintendo is floundering for a number of reasons, but the root of every one of those problems is the age of those charge. Shigeru Miyamoto in particular needs to retire. I’m fairly certain he’s the one who refuses to greenlight any project until it has some kind of gimmick involved.

      1. I love Miyamoto but he needs to retire before he damages his reputation with forced gimmicks. He’s already ruined Paper Mario. :/

  2. It’s because Miitomo is garbage.

    The only reason I signed up was to link it to the new Nintendo rewards system but even that has been a failure so far (discounts on games! Super!).

    1. some of the rewards are meh as you said and a few are alright but some of those are tied to gold coins meaning you have to buy digital games to get a free or discounted games. i dont have a smartphone or tablet so i cant do the regular coins from miito and have to make do with weekly eshop and miiverse sign-in

      1. They also have a terrible currency system – candy is practically worthless unless you really, really care about some answers from your friends.

  3. As someone who didn’t want Miitomo and then went ahead and downloaded it for the benefits of the currency and discounts, I can say that I haven’t even bothered opening it in weeks. Honestly, I knew I wouldn’t like it, but I wanted something that would replace the old rewards club, and that happened. Sadly it’s far from being a better system.

    I don’t want Nintendo to care about my life, what kind of food I like, or what my favorite sport is. I want them to care about they’re console’s.

  4. And so it begins. You can’t get your console business in order, and somehow think you can just go to mobile. Your fans mostly don’t care about mobile. Certainly not the crap that is Miitomo. Will you ever learn Nintendo?

  5. I was really into it for the first week, got Zelda Picross, and then I found out there was a limit on the questions it even had to answer in the first place. So now I just get the same 4-5 questions repeated daily with the occassional new one every update. I haven’t played in a good 2 weeks as a result.

  6. I actually enjoyed Miitomo for about two weeks. There’s just not a whole lot there. The content is lacking.

  7. In think it’s stellar launch is actually to blame; Miitomo was always designed as a sort of “hour every day” kind of game, where you only answer and recieve a few questions at a time. However, it’s overhyped launch combined with the unnecessary delay of it’s global release led to an excessive amount of use the first week.

    Everyone was answering 100+ questions day one, which left an abnormally large amount of questions available the frist few weeks. However, as time moved on, all the questions designed to last a few months (til the next uodate) lasted only a couple of weeks.

    This in turn left literally nothing to do within the app. And now that people aren’t using it they see no use in it, thus the exceedingly high rate of decline.

  8. As much as I enjoyed Miitomo, I’m not surprised. It’s a social app that relies so much on the user’s input, as well as the input of a decent number of their friends. It’s best enjoyed when you have many friends that also have the app, so as friends become less interested, I can imagine there would be an exponential decline in interest.

  9. There’s no real motivation to play but hope. I play for the coins for My Nintendo. problem is, they get you nothing worthwhile. A few ingame costumes. Sweet. The first few weeks. Then it’s irrelevant since you’re already losing interest. Discount coupons? Whoopie Doopdie Smoodlie Doo. Bunch of games most likely already owned (heck, some I just picked up as Player’s select with Amazon’s discount). So, no more motivation. Gold coins has better prizes, but you have to buy games and download them. Besides the money issue (which granted is how Club Nintendo worked), Downloads fill up space. And the geniuses at Nintendo can’t comprehend player’s needing more than 32 GB of space. Or worse yet, thinking 4GB is more than enough. So, Gold Coins get better prizes, but far harder to obtain.

    So, why play? Hope. Hope the platinum prizes improve. Not a lot of hope there. The idea of getting to know your friends sounds cool at first, but gets old quickly. So the question is not why aren’t people plying it more. It’s why should they play it more?

  10. Honestly, I liked the concept when I first downloaded. But there are soooooo many issues. I would have liked to have seen the ability to friend other people on the app. Like if they could have made it like miiverse but expanded upon that idea, I think that would have been amazing! As it stands we can’t post whenever or whatever we want, we can only post an answer to whatever the question is, which isn’t really fun afterwhile. Seeing other people comment on a friend status is cool, but if I want to friend them I can’t because I’m not friends on facebook with them, it’s kind of a silly idea not being able to add someone unless you are friends with them. Part of social media is being able to connect and talk with new people and friends you’ve made. By relying on another social media to make you make friends kind of falls through. Miitomo is kind of like a forum/twitter thingy that has been limited by Nintendo in how you post, what you post, and how you interact with people. Like if I have to post, I’ll post on twitter or facebook, not Miitomo because I have more people I can actually talk to on facebook who use facebook versus miitomo which I can only talk to people who actually have the app who I’m friends with already on facebook. The concept is overly flawed. I like being able to earn coins, but the discounts aren’t really worth it, the gold coins can’t be earned unless you buy other games and even then the games they offer are games you probably already own. I do like the outfits for the miis, it’s fun the customization you can do to your miis, but again if I want to do that, I’ll just go play tomodatchi life.

  11. I liked Miitomo a lot. Then a couple weeks in, a few more of my friends got the app and it got even better. Unfortunately, now there are only about 4 total active friends on my list and it’s just not as much fun. I still play 4-5 times a week, but I would play it everyday if all of my friends still were on there.

  12. Maybe if it wasn’t so fucking hard to add friends, it could have been a sustainable game. Per typical Nintendo to cut the “social” out of a game that is heavily reliant on being social. The fuck were they thinking? Designing a game where you talk to your friends, but you have to have their social security number and blood type to add them to the game?

    You’re off to a great start on Mobile Nintendo. Soon millions of mobile users will know how fucking idiotic your logic is, and you’ll lose them too. Jessuzzz.

      1. No. I did not know. I quit playing.
        Thanks for letting me know, maybe I’ll reinstall it.
        My guess is there are a lot of people who don’t know either.

    1. Least we can use Miiverse to be social… Oh wait! No we can’t because we can only comment AND post 30 times a day so if you make one post, you can only comment 29 times, our posts are limited to 100 comments, our comments can only be 400 characters long, & the admins are pretty big assholes. Oh the days when Miiverse first started.

      1. I know a lot of people made fun of miiverse, but it was pretty kick-ass…. WAS. ;D

  13. All they really need to do is fix the news feed aspect of it. Whenever I get on I’m still seeing updates from questions people answered weeks ago. If I were able to see their answers in real time I would have more of a reason to login more frequently.

  14. yeah i can see how it goes and also i have huge problems with that app after it loads it keep on giving me the same error messages over and over again after i press ok, it still keeps on doing it i need help and fast :-(.

  15. All there is to do is answer questions… Or get clothing which doesn’t really matter or do the drop game that you almost never win… It’s no wonder it’s not doing so great. Also, it’s just not set up well. You can’t go visit friends or even scroll through answers in an effective way.

  16. When I’d first gotten the app I was excited, because from what I’d heard, it sounded like an app where you answered the questions of random people online. After playing it for about five minutes, however, I realized it was not only not that, but it didn’t have any sort of online mode whatsoever. In fact only way to gain friends was to know people in real life who played the app, and without the possibilities of input from other people, it just makes me wonder why Nintendo wants to know all this information from me.

    The other part of the game, being clothing, is almost as disappointing. The fact that clothing changes every day being more annoying than anything else, and the drop game being basically impossible to win.

    Not to mention, the voices sound bad at best, and annoying at worst, and the personality charts are inaccurate, causing me to repeatedly change my statistics to things that weren’t like my actual traits, in order to get a personality type that even resembled mine. Clearly they didn’t consult any actual personality statistics when making them

    Finally, lets be honest, has anyone ever actually made a mii that actually looked like them? It’s practically impossible

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