As you probably already know Miitomo set the Apple and Google Play store on fire when it launched but as you may have noticed downloads for the application have dropped extremely quickly. This is generally the nature of apps which start of strong but just simply don’t have the legs to continue. Survey Monkey has taken an extensive look at Nintendo’s first smartphone application Miitomo and how it has struggled to keep users interested. You can read their findings, below.
In Miitomo’s case, this lower-than-peers engagement translates into higher churn. The game’s weekly churn more than 50% means that over half of the users of Miitomo on a given week won’t come back and play it again the following week. For some apps that don’t need frequent use this isnt a problem, but for games like Miitomo that are designed for frequent use, churn at this level foreshadows a quick decline.
Low engagement and high churn cause a steady decline in active users for Miitomo. When comparing to the other games it’s not necessarily the lower peak weekly-active users (WAU) that’s of concern, but the fact that Miitomo drops off much more rapidly. Clash Royale’s lowest value is just 22% from its peak, Candy Crush Jelly’s is 32% from its peak, but Miitomo WAU is 74% lower than its peak value in a much shorter timespan.