While Pokémon GO certainly made a lot of money, the more impressive achievement was the incredibly wide audience the app reached. In an interview with The Verge, Miyamoto discussed how he hoped for the same thing with Super Mario Run. He particularly emphasised the opportunity to reach a new generation of gamers who only play on smart phones and tablets. According to Miyamoto, developing for mobile is crucial because of smart phones increasingly “being the first place this kids are encountering games”. The whole interview is certainly an interesting insight into Nintendo’s outlook on mobile.