iSpot.tv, which measures TV advertising in real-time, have released figures regarding advertising spend, ads shown and audience engagement in the US. Nintendo came in at a positive fifth place overall. Take a look at some of the figures:
- 4.4 percent of the video game industry’s digital SOV. (Share of voice)
- 45.94 percent of the brand’s engagement came from “Super Mario Maker: Play Everywhere. Create Anywhere”
- Nintendo ran seven commercials 692 times, which resulted in 97.4 million TV ad impressions
- Estimated spend of nearly $1.9 million
– ads generated 1,738,797 online views, 1,360 social actions and 9,882 searches
With Nintendo upping their presence online, partnering with McDonald’s and having a major spot in the Olympics closing ceremony, it would seem that their Marketing department are intent on keeping Nintendo in the spotlight.
||Soon darkness will rise again…||
Still haven’t seen a Switch commercial on TV yet.
Get going Nintendo!!!
That’s what I want to see.
First commercial is suppose to be the Super Bowl commercial.
They confirmed a Super Bowl commercial?!?!?!?!?!
I’m sorry. I think that was a rumor. I don’t know when the first commercial comes.
||The commercials will start rolling out in February…||
I’ve seen them on youtube, so that’s something. :P
2 mill…That’s it? I dont think I’ve seen any ads in those months… but it just be me.
*it could just be me
2 million in marketing is a piss in a ocean, especially for continent as large as US.
For some games marketing can be 1/2 of whole budget, those are the games you can not miss, even if you tried.
Common 3rd party AAA multiplat has at least 1/3 in marketing.
I hope they show is a Nintendo Switch commercial.
SPEND MORE MONEY NINTENDO, USA IS BIGGER THAN YOU THINK
Pingback: Nintendo อเมริกาใช้งบโฆษณาไปประมาณ 67 ล้านบาทช่วงเดือนธันวาคมและมกราคม – playnin