Ubisoft has undergone some changes today and have released a brand new logo for 2017. You can see the evolution that the logo has undergone in the image below with the 1986 logo being my personal favourite. What do you think to the new logo for the company?
The new swirl is an evolution of our existing logo that marks a new era for Ubisoft, one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds.
Okay no this looks like shit. I get the point and advantages of minimalism but that’s just bad. Like, really bad.
The font looks nice at least, I guess…
The logo is ok. I like the old one better.
The blue was really important. They always animate the logo with the blue swirl when you play a Ubisoft game. What are they going to do now??
The 80’s logo is amazing, but it’s nice to see that Ubisoft is down with the swirl.
Also, PLEASE CANCEL FARCRY 5 LOL
The this new is kinda nice.
I mean yeah sure if that’s your thing totally
No
Yeah that’s cool too man like whatever it’s like whatever man you know
Why cancel it? Cause you’re killing nazis? That’s what the game is about. Killing modern neo-nazis
Yeah I was being sarcastic. I was just making fun of the ridiculous hilarious petition that surfaced online the other day lol
I really don’t like the new one… just keep the same!
Ok so 2017 is the beginning of ugly logos?
||This will be the Electron Army’s new logo soon…||
https://i1.wp.com/levelsave.com/wp-content/uploads/2015/06/EA-golden-poo-715-x-452.jpg
Monumental.
Yeah. It is dude. It’s a new era.
||It looks heavily outdated…||
UglySoft
I still prefer the rainbow one
Why
Honestly looks like someone used the pen tool to trace over the current one and said “fuck it!”… Admittedly the font looks pretty good.
Yes, that is it! I mean if this simple logo was before the colored one with the swirl, it’d be passable, but after? Nah.
Yes, that is it! I mean if this simple logo was before the colored one with the swirl, it’d be passable, but after? Nah.
It’s not like they fucked it up.
Ummm…. They kinda did.
How??
My first impression is that I don’t like it, but it looks like it’ll just take some getting used to. I think it’ll all come down to how the logo animation is presented in future games.
agreed
Why does the end of the swirl not connect properly?
THIS MAKES ME CRAZY! COME ON! Why do you have to do that?
I don’t know. I think they used the Pen tool.
The old swirl had a lot of nuance that is lost with the new one. Not sure this change was really warranted. Old logo still looked pretty modern to me.
Shut up
Exactly this, I’m surprised that the old logo is from 2003. Still looks really good today, and much newer then 2003.
The original swirl was better because it was both iconic and generic enough that they could add more flair to it based on the game it was attached to. New one looks only fitting for Rayman.
I’m gonna kick your ass.
Hopefully new logo means a new, better Ubisoft. Doubt it though!
}{ It looks like one of their interns was having fun in MS Paint… }{
How exciting
It’s boring
Remeber that Loney Tunes character Dodo, this new image is a step down from the last logo. For real though.
Bleh. last one was the best.
I don’t mind when companies are changing their logos, you need to do that from time to time. But seriously, what is this unhealthy obsession with minimalism nowadays.
Nintendo done it once.
But minimalism, sleek, and thin are all in right now! Lol I think this is a good balance of not going too overboard. Very similar of Taco Bells new logo and Verizion. I really hope this trend stays.
I notice the O in the font does not connect, just like on the swirl. Seems like they may use that swirl as the O sometime..
I don’t mind for the company to change there logo.
Sounds like they are going to focus on being anti corporate for a while. This is probably a wise choice for customers, but it seems the actual motivation and goal is to prevent being bought out. Honestly I don’t think it will work. It’s to little to late, but given their position to resist this hostile take over I can see a movie like this as a wave of things to come that well try to deflect interest in such a take over. You can be sure this is only a first move in many to come.
Movie = move
BRING BACK THE 90’S LOGO
The new Ubisoft logo is very telling!
https://img3.picload.org/image/rioidiai/ubisoft_logo_black.png
the font is nice, but that swirl is just awful
It’s 666 hidden in plain sight.
My favorite is the 1995
http://orig00.deviantart.net/a41d/f/2017/097/e/8/the_reyes_shrug_by_339683032-db4xwth.png
What a failure.
As someone who is studying Graphic Design the overall logo looks really good, modern, and sleek. However what the hell are they thinking with those ends that dont add up in the logo and in the “O”. The font is excellent and the logo is very good simplied but with the ends not touching it looks like someone just had fun with the stroke tool and didnt bother to fix the stragglers.
It looks like a butthole
Looks decent though I miss some colors, it’s dull and a bit rough. Nintendo still the best one, colored, striking. Rare it’s good, Capcom it’s good, SEGA it’s good, Konami it’s good. Midway, Sierra…
Well it’s turning out more mediocre than decent. They really need a shift in QA because no one sane of mind would have approved this for such a big company. And the old one wasn’t good either.
While I don’t mind minimalism as some look fine but this is just minimalism at its worst. Please keep the blue logo because this one utterly sucks! It’s a fucking eyesore!