A brand new Nikkei interview with Kazuhiko Takeda, Sony‘s Head of Corporate Planning, has been posted. Sony’s Playstation 4 is still selling well, but Takeda has admitted that even their strongest operations “have issues to be tackled”. One of these “issues” is that, according to Takeda, the Nintendo Switch has “also captured consumers’ attention”. Because of this, Takeda says that Sony “can’t ignore the Nintendo Switch”. Here’s what Takeda said about the matter in full:
Q: So it’s possible Sony could exceed its profit forecast?
A: At the moment, we can say with certainty that 630 billion yen is achievable. But even our strongest operations have issues to be tackled. Our greatest risk now is losing our intensity.
Q: What sort of issues?
A: At our gaming business, sales of the PlayStation 4 are strong heading into the holidays. But we can’t ignore the Nintendo Switch, which has also captured consumers’ attention. Our business model involves selling both the game console and the software for it, so we’re working to get more customers paying continuously for content, for example through paid subscription services.