VentureBeat: Nintendo “Aired 10 Commercials Over 4,000 Times, Generating 427,300,000 Impressions” In May 2018

VentureBeat has released some data on gaming television advertising. The data applies for all 31 days of May 2018. VentureBeat says that Nintendo’s television ad spending surpassed Sony in May. In fact, Nintendo spent more on advertising than any other gaming company last month, something that Sony had been doing for 7 months. Nintendo’s total estimated budget for television ad spending was about $8,600,000. Nintendo aired 10 commercials over 4,000 times in May, which generated 427,300,000 impressions. Nintendo’s “New Nintendo 2DS XL – Best Summer Getaway” commercial was the one with the most spending. It is estimated that $2,300,000 was spent on the commercial. The budgets were spread across multiple channels, including Nicktoons, Nickelodeon and TeenNick. They were also spread across shows such as The Loud House, SpongeBob, and Victorious. Here’s a pie chart with more data:

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