Nintendo Switch

4 Indie Devs Gave Nintendo Switch Success Stories At A PAX AUS 2018 Panel

Indie devs that have released games on the Switch have shared nothing but positivity and success about the platform since the console released. That trend has continued at PAX Aus 2018, where a panel of 4 indie developers discussed their Switch success stories. SMG Studio’s Ash Ringrose, Henrik Pettersson from The Voxel Agents, Matthew Rowland from League of Geeks and Harmonious Games’ Joe Park had plenty to say, so if you want to see their Switch success stories, all 4 of them can be seen down below.

Ash Ringrose

“Because it was a new platform, we’ve actually been sharing our sales data with a lot of other indies, and by doing that, we kind of have been graphing that anonymously so that not everybody’s data gets out there. We could see we had great success. I think we said we sold more on Switch in three days than we sold on all the other platforms combined over like six months. Just from the response from that. So we came in July last year, so that was just after release. But we’ve been sharing the data and it’s kind of interesting to see who’s been doing well, who hasn’t, and that kind of comparison. And there has been a lot of positive talk and has been doing for well. Maybe for us we’ve sold ten times as many copies on Switch than we have on each platform. We’ve got like a long tail, or a thicker tail. So we sell more per day on Switch than we’d sell on Steam in a week and still after like 400 days of being out. So for us, those numbers really help kind of help long term revenue for us. But I would say compared to other platforms, we sold really badly on the other platforms, so it did well on Switch.

We’ve had other people who have done really well on iOS and haven’t done as well. It does depend on the game. It’s not just put it on Switch and you’ve got an instant hit. I think the audience now still wants a good game. I think for us we got in quite early, we were quite lucky. But even the sales now we’re quite happy with, so it’s quite a healthy platform if you’re quite noisy about your game as well.”

Henrik Pettersson

“I think for The Gardens Between, we saw the same thing – at least in terms of initial sales. The Gardens Between was released four weeks ago, it was released four weeks ago on Steam, PlayStation, and on the Switch. I think 60% of our sales have been on Switch so far, which is tremendous. I think I attribute that a bit to Nintendo’s help in terms of promoting the game and also that this new platform that people are really engaging in. I imagine that Steam sales are going to balance that a bit more, particularly with sales and things like that in the future. You have such a large audience there, but I’m also surprised by how well it’s been going on Switch.”

Matthew Rowland

“With Armello we’ve got a bit of a different situation where we’ve been out for so long on many of our other platforms we don’t really have comparable data on the Switch yet. We’ve only been out for about I guess four weeks now on Switch. But certainly the audience for the Switch for Armello seems more amenable to that kind of game than PlayStation or Xbox as just like a benefit there tonally there I think whereas Steam we’re comparing against like three years of sales, so it’s a bit hard to compare directly there, but certainly the uptake has been really good and we’ll have to see how the tail goes and how the multiplayer community sort of continues to maintain itself over the longer term.”

Joe Park

“With Putty Pals, we’re kind of in a similar boat to Ash of SMG where we’ve only been out for about eight months on PC, and then when we shipped on Switch, on the first day, it outsold the previous eight months on PC. I think that’s also because our game was a local co-op game as well, which don’t do well on PC, which we kind of found out the hard way. And yeah, it’s the same sort of thing. I think it’s like eight times as many units on Switch as PC despite all of the sales. Yeah, financially Switch has been much more beneficial for us than PC has.”

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4 comments

  1. I wanna know how those shovelware indie games are doing. The indie games that are known are going to sell well but what about the hundreds that are seemingly just cash grabs, I wanna hear from them lol

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  2. This is Nintendo propaganda, they can’t get proper major 3rd party support and new games. So they’ve to try and boast about something. I don’t care for most of these games, some are good, however.

    And it’s easy to see why they’ve sold well. Owners of PS4/XB1/PC have big 3rd party titles like Call of Duty, RDR2, GTA, Tomb Raider, Assassin’s Creed, Monster Hunter World, Resident Evil 2 Remake, Kingdom Hearts 3, the list is endless. So they don’t need to consider purchasing little Indie games. And besides, services like Steam are swamped with infinitely more games than the Switch eShop and as a result it’s far more difficult to get noticed there.

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    1. You do understand the Switch is relatively new… Most of the games you mentioned started development before the Switch was released so it’s unrealistic to have them ported over…

      However…. Doom Eternal, Wolfenstein, Fortnite, Paladins, Warframe, Rocket League and many others have found some level of success on the switch as well.

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  3. Really good feedback to hear form indie devs, very glad Switch has been such a successful platform for them and for indies in general. And actually quite a nice surprise and amazing how often sales dwarf the numbers on other platforms

    Liked by 1 person

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