Nintendo

Venture Beat: Nintendo Received 346,400,000 TV Ad Impressions In February

Venture Beat has released some new information on gaming industry advertising. This data is for the month of February 2019, which includes the Super Bowl advertising. Microsoft ran a commercial during the Super Bowl, so the company was able to obtain over half, 53.6%, of gaming industry television spending. Sony was third, with 5.4%.

As for Nintendo, Venture Beat says that Nintendo “is a distant second place with an estimated spend of $5,900,000 for 11 commercials that ran over 1,600 times, creating 346,400,000 million impressions. ‘My Way: $35 Nintendo Credit’ was the ad with the biggest budget (est. $1,500,000). Networks topping the list for spend included Discovery Channel, Adult Swim, and Comedy Central, while the NBA, South Park, and Ridiculousness were among the programming attracting big budgets”.

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