Games Industry has had the opportunity to chat with Bethesda’s Pete Hines, who is the SVP of global marketing and communications. A range of subjects were discussed including the company’s support for the Nintendo Switch platform, which they have excelled at. Hines says that they will put their games on any platform that they believe can run their varied games adequately. He also said that he loves the fact that people may have purchased a Nintendo Switch simply to play one of their video games such as DOOM.
“Well, that was more our philosophy has always been that anything that we are creating, we are happy to bring to as many platforms as will run the game as designed and envisioned,” he explains. “The Wii was just not in the same area that the other consoles were at the time. The issue of: ‘Well, Wii folks won’t play this.’ Maybe they would or maybe they wouldn’t, but why even speculate? I can never get this game to run on that so it’s a moot point.
“Certainly, you’re not the wrong in that the level of support we have for Switch looks pretty dramatically different if you compare the last couple of years to the previous 15. I think that’s due in large part to what that console could do versus any other Nintendo platform relative to the other platforms we were making games for.”
He continues: “One of the things we discovered in talking with Nintendo, is that there’s a segment of their audience who plays other kinds of things on their platform that also likes our stuff. And there’s a segment of their audience — and it’s a healthy size — whose entry point into the platform is our title. [Nintendo] can see what is the first thing people play on a new Switch account, and when it’s a Doom or a Skyrim, they’re like: ‘Somebody got a Switch and decided to play your game before anything else.’
“It’s interesting to see. It definitely fits an audience that [Nintendo] already has, but it’s also clear that we are bringing some new people to [Switch]. I met a guy yesterday who said that the first things they bought on Switch were Doom, Wolfenstein and Skyrim because they are the sort of thing they wanted, and the fact they were on the Switch made them get a Switch.”