The Pokemon GO Fest which took place during the weekend saw players spent a total of $17.5m during the special two day event. On Saturday, 25th July players of the popular smartphone game spend around $8.9 million and on Sunday, 26th July players spent around $8.6 million. This is according to data analytics firm Sensor Tower. The spending on Saturday is the second highest day since 29th July 2016, when players spent $13.3 million. Games Industry reports that Pokemon GO lifetime revenue is roughly $3.7 billion across the last four years.