Circana, which tracks video game console and software sales throughout the United States, has revealed the best-selling video game platforms during Black Friday 2025. Similar to the UK data posted earlier, it was Sony who sold the most amount of consoles with the PlayStation 5 taking 47% of the marketshare, the Nintendo Switch 2 came in second with 24%, and third was the NEX Playground device which had 14%.
US: Black Friday 2025 console market share PS5 47%, Switch 2 24%, NEX Playground 14%
There’s going to be a whole lot of disappointed kids this year 😂😂😂
Parents got confused, they thought the NEX was the NS/NS2.
This is weird—I’ve seen dozens of other tracking groups claiming Switch 2 was superior in sales this Black Friday in the USA. We’ll have to see once Nintendo’s sales come out in early-February, but that’s not a great sign.
I read somewhere that Circana isn’t a good source for sales data. Circana did say Borderlands 4 sold well, but in reality, it did not.
I looked up a NEX Playground, its $250, close to $300 after Tax and plays android games, why would you buy that?!?
i thought it looked neet for kids but 250$ is insane
Interesting results! Not too surprising to see PS5 leading given all the bundles and discounts this year, but Switch 2 holding a solid 24% during Black Friday is impressive—especially for a system still early in its lifecycle. The NEX Playground getting 14% is also higher than I expected, so it’s clearly finding an audience.
Looking forward to seeing how the holiday season shapes up overall.
Best Regards,
JaimeThe Hood
Jaimie, your comment is so kind and polite, it restores a bit of my faith in humanity and is very much appreciated.
Keep it up!
Note how there’s no XBox or Microsoft. 🫠
Because hardly anyone wants one not that the console is bad, maybe the price hike of gamepass put them off. Either way sucks for Xbox owners which I’ve said a few times.
Unreliable source for data. Need them clicks and views
I saw someone on Reddit unironically asking if these numbers mean that the Switch 2 is dead. They also asked if they were overreacting. Like, yes you are. Chill out.
Ciekawe podsumowanie tegorocznego Black Friday — widać, że PS5 nadal ma ogromną siłę przebicia, choć wejście Switcha 2 też robi swoje. Najbardziej zaskoczył mnie jednak wynik NEX Playground; wygląda na to, że jest miejsce na bardziej rodzinne, interaktywne urządzenia, jeśli tylko trafią w odpowiedni moment. Przy okazji coraz częściej widać, że społeczności graczy szukają też sposobów na luźniejsze formy integracji, nie tylko samą rywalizację. W takich sytuacjach świetnie sprawdzają się różnego rodzaju aktywności „na przełamanie lodów” — ostatnio trafiłem na tę listę gier integracyjnych i faktycznie potrafią urozmaicić wspólne granie czy streamy.