Following its launch in Japan, the My Mario series will make its U.S. debut next month. Inspired by Mario and his Mushroom Kingdom friends, My Mario is a collection of products, games and experiences designed to offer fun ways for young children and their parents to explore, imagine and play side-by-side with characters like Mario, Luigi, Princess Peach and Yoshi. The My Mario collection officially launches at Nintendo NEW YORK and Nintendo SAN FRANCISCO stores on Feb. 19. My Mario products will also begin arriving at select retail stores nationwide this spring and will continue to expand throughout the year.
Encompassing experiences, products and apparel created to put smiles on the faces of young children, their parents and caregivers, the My Mario series includes products developed in partnership with a wide range of partners such as Mattel Fisher-Price and TOMY. Every item is thoughtfully designed to be a child’s introduction to the creative fun of playing alongside Mario and friends.
The My Mario series includes:
- Two wooden block sets featuring Mario and well-known items from the Super Mario series: a Mario Wood Block Set (3 pcs) and a Mario & Friends Wood Block Set (30 pcs).
- A free Hello, Mario! app for smart devices and Nintendo Switch systems that lets children, parents and caregivers intuitively and playfully interact with Mario, which officially launches Feb. 19 on Apple App Store and Google Play and as a free download on Nintendo Switch (also playable on Nintendo Switch 2) via Nintendo eShop.
- A My Mario stop-motion animation series – called “It’s Me, Mario!” – available now on the My Mario website and on the official Play Nintendo YouTube channel.
- A collection of apparel for infants and toddlers, from onesies to sleepers and outfits for playtime.
- An interactive Hello, Mario! board book by Nintendo and published by Penguin Random House.
- Soft toys that include fun rattles and cuddly Mario plush.
- Tomy Toomies My Mario collection that will power up bathtime with bath toys and water squirters inspired by iconic characters from the Super Mario franchise.
Nintendo of America
Something slightly disturbing about Nintendo targeting infants solely to cram their brands into their brains so they later buy their software
@CTR – Well, we would find that disturbing, especially since Mario is only 40, or 45 if you include his first appearance in Donkey Kong arcade 1981. Unlike Disney that have done this kinda thing for over 100 years, and Mickey mouse that has been around roughly 98 years. We have never observed this kinda thing before in video game history, we grown up with it, but it’s only been mildly muti generational.
The next 20 years will break that cycle, and there will be pretty large variation between older, younger, and those in-between who play video games. Pokemon may be big, but it’s still very young being only 30 years old, give it another 30 years, and things will be looking very different in it’s product range, and those who invest in it.