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Nintendo My Mario launch trailer

Get ready for playtime with Mario! Offering new ways for young children, their parents and caregivers to have fun with Mario and his Mushroom Kingdom friends, the My Mario line of products and apparel has begun arriving at Nintendo NEW YORK and Nintendo SAN FRANCISCO stores. 

The My Mario collection is thoughtfully designed to bring smiles to the faces of young children, their parents and caregivers while inspiring imaginative play. Select items have been developed in collaboration with a range of licensed partners including Fisher-Price and TOMY.  

Starting today, visitors to Nintendo NEW YORK and Nintendo SAN FRANCISCO will find a variety of My Mario products, including: 

  • Two wooden block sets featuring Mario as well as items from the Super Mario series: the Mario Wood Block Set (3 pcs) and a Mario & Friends Wood Block Set (30 pcs). 
  • Toys that include fun rattles and cuddly Mario plush.
  • Little People My Mario toys from Fisher-Price featuring toddler-friendly figures and action-packed playsets. 
  • Adorable and fashionable onesies and baby and toddler clothes featuring Mario and his Mushroom Kingdom friends. 

In addition to the products available at the Nintendo stores, a range of products will also be available at select mass retailers across the country, rolling out starting now and throughout the next few months. These products include: 

  • An interactive Hello, Mario! board book by Nintendo and published by Penguin Random House.
  • Tomy Toomies My Mario collection to power up bathtime. 

In addition to toys and apparel, the collection also features experiences such as the “It’s Me, Mario! Stop Motion Shorts”, available on the My Mario website and the official Play Nintendo YouTube channel, and a free app called Hello, Mario! that let’s children playfully interact with Mario on compatible smart devices as well as Nintendo Switch 2 and Nintendo Switch systems. 

Nintendo of America

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