VentureBeat: “Nintendo dominated video game national TV advertising for the first half of 2021”

The first half of 2021 is done, so VentureBeat and TV ad measurement and attribution company iSpot.tv have published the latest data on how the year has gone so far for video game national TV advertising in the United States. According to VentureBeat, “Nintendo flat-out dominated video game national TV advertising for the first half… Continue reading VentureBeat: “Nintendo dominated video game national TV advertising for the first half of 2021”

VentureBeat’s interview with GungHo president sheds light on Ninjala’s success, “has a lot of drive” from Nintendo behind it

The free-to-play multiplayer action game Ninjala launched exclusively for Switch last summer, and has accumulated an impressive 7 million downloads worldwide. VentureBeat recently sat down with Kazuki Morishita, the president of GungHo Online Entertainment, to discuss the new IP post-launch, and some interesting tidbits of information have been shared within. A few noteworthy highlights can… Continue reading VentureBeat’s interview with GungHo president sheds light on Ninjala’s success, “has a lot of drive” from Nintendo behind it

US: Nintendo is #1 for TV advertising impressions once again

VentureBeat and iSpot.tv have released the latest data on video gaming television advertising impressions. This data applies to the time period of February 16th through March 15th. Recently, Nintendo has had a surge of ad impressions, and that trend has continued once again as Nintendo is at #1 for the second time in a row.… Continue reading US: Nintendo is #1 for TV advertising impressions once again

VentureBeat: Nintendo spent an estimated $46,000,000 on television advertising in 2019

It has been a while since we’ve gotten any video gaming company television advertising data, but with the end of the year rapidly approaching, that has now changed. VentureBeat, along with their partner at iSpot.tv, has provided some data on television advertising for 2019, specifically the time between January 1st and December 8th. According to… Continue reading VentureBeat: Nintendo spent an estimated $46,000,000 on television advertising in 2019

Venture Beat: Nintendo Received Almost 1.2 Billion TV Ad Impressions In November

Venture Beat and iSpot.tv have new data on video gaming TV advertising, including the top 5 most-seen gaming industry TV advertisers. This data is for the month of November, which includes the start of the holiday season. With the holiday season now here, Microsoft, Sony and Nintendo have been advertising their hardware more than ever.… Continue reading Venture Beat: Nintendo Received Almost 1.2 Billion TV Ad Impressions In November

VentureBeat: Nintendo Received 387,600,000 TV Ad Impressions From July 16th Through August 15th

VentureBeat has the latest data on the top five most-seen gaming industry TV advertisers. This data is for the period of July 16th through August 15th. VentureBeat reports that FoxNext Games has knocked Nintendo off of its #1 spot, generating 426,700,000 million impressions off of a single commercial, “Assemble Your Squad”. The commercial aired over… Continue reading VentureBeat: Nintendo Received 387,600,000 TV Ad Impressions From July 16th Through August 15th

VentureBeat: Nintendo Was #1 In Gaming Industry Television Ad Spending In July 2018

The latest gaming industry television ad spending data has been released. This data applies for the month of July 2018. Nintendo was the #1 provider of gaming industry television ad spending in July.  31.7% of July’s gaming television ad spending came from Nintendo. Sony and Microsoft did not make an appearance in this month’s Top… Continue reading VentureBeat: Nintendo Was #1 In Gaming Industry Television Ad Spending In July 2018

VentureBeat: Nintendo Was The Third Most-Seen Gaming Industry TV Advertiser From May 16th Through June 15th, 2018

Earlier this month, we let you know of the release of some TV advertising data for Nintendo. Well, VentureBeat has put out some more data. This time, the data applies for the time period from May 16th through June 15th. During that period, Nintendo was the third most-seen gaming industry TV advertiser, Nintendo had “18… Continue reading VentureBeat: Nintendo Was The Third Most-Seen Gaming Industry TV Advertiser From May 16th Through June 15th, 2018

VentureBeat: Nintendo “Aired 10 Commercials Over 4,000 Times, Generating 427,300,000 Impressions” In May 2018

VentureBeat has released some data on gaming television advertising. The data applies for all 31 days of May 2018. VentureBeat says that Nintendo’s television ad spending surpassed Sony in May. In fact, Nintendo spent more on advertising than any other gaming company last month, something that Sony had been doing for 7 months. Nintendo’s total… Continue reading VentureBeat: Nintendo “Aired 10 Commercials Over 4,000 Times, Generating 427,300,000 Impressions” In May 2018