YoYo Games’ CEO, Sandy Duncan, thinks video game consoles will appeal to solely a niche audience in a few years. Although consoles are common household items, Duncan says the living room will no longer be ‘console exclusive.’ He prefers streaming boxes, like Ouya, and claims that ‘consoles have become a barrier to creativity.’
“In the living room we get much more excited about things like Ouya, Steam’s Big Picture and Smart TV than consoles. Consoles will move from being mainstream to niche in the next few years. Consoles have become a barrier to creativity with massive development costs and closed, archaic ecosystems. We’ll leave the console space to other tools that can chase a dwindling opportunity.”
-Sandy Duncan, YoYo Games CEO
Nintendo of America President and COO Reggie Fils-Aime admits Sony did a great job in terms of supporting its 12-year-old console, PlayStation 2, which launched in 2000. The PlayStation 2 is currently the best-selling video game system of all time, followed closely by the Nintendo DS, which released 2004. Like the PlayStation 2, Fils-Aime believes Wii will keep selling for quite some time.
Have you learned anything from watching Sony’s continued success selling the PlayStation 2?
“You know, PlayStation has done a phenomenal job driving sales on what is a [twelve] year-old machine. They’ve done a phenomenal job, and they have been able to address different marketing over time, to build an incredibly large install base. We believe that the Wii system, similarly, will keep selling for quite some time. They’re going to be different addressable markets, not only from a U.S. perspective but from a global perspective… [but we'll] hopefully continue to drive sales at a historic rate.”