Skylanders Publisher Activision Not Frightened By Disney Infinity

Activision’s vice president of consumer marketing, John Coyne, welcomed Disney Infinity to the market and made it clear that his company is the leader of the ‘toys to life’ category, via an issued statement to GameSpot. In under two years, the two games in the Skylanders franchise, which were published by Activision, have generated over $500 million in U.S. sales. Disney Infinity, set for release in June, will integrate collectible physical toys from Disney and Pixar worlds.

“We are thrilled by the incredible success that the Skylanders franchise has had in such a short period of time. We are also flattered that one of the leading family entertainment companies is joining our ‘toys to life’ category.”

“We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games. As a result, we are well positioned to continue leading the category.”

-Activision vice president of consumer marketing John Coyne