Simon Jeffery, President of Sega of America boldly claimed to Venture Beat Magazine that journalists can no longer class the Wii as a ‘fad’.
VB: I guess people now believe the Wii isn’t just a fad?
SJ: It’s very much disproven. People do play with the Wii like crazy for a while. It gathers cobwebs. Then they bring it out again. But kids are such a big part of the gaming community now and they’re demanding Wiis from their parents. Those kids will shape the future of gaming and they’re not a fad. Microsoft and Sony have to think about how to make their experiences more gaming in that way.