EA CEO John Riccitiello believes that the Nintendo Wii would “explode” at retail if the price point was reduced to $99.
“I would say they did exceptionally well in ’07 and ’08, started tapering in ’09 and ’10, and… I think if they were to price down to $99, they would explode.
“I think they’ve now got competition, in the form of gesture-based gaming from Sony and Microsoft. If they were to find ways to promote third party content better, as opposed to first party content, and would hit pricing, I think the platform would see new life.”
– John Riccitiello, EA

Absolutely 100% agree!
have they forgot Nintendo has to make a profit, idiots.
Well, you have to understand that Iwata himself said that he wanted to sell the Wii at a 100 dollar price point at release, but his shareholders convinced him that they needed to keep the price up to maximize profit. In other words, the only reason the price has been as high as it was was because Nintendo knew it was going to sell, quickly!
“promote third party content better, as opposed to first party content”…
This coming from one of the worst games developers in the history of the earth…
He’s actually right… And I HATE EA. oh well at least isn’t Michael “Faggot” Patcher’s opinion.
Well…. with today’s hardware that is what it is worth…
Are you kidding me why is it that when i first got the wii the only color was white and a month later the black one came out then in nov the red ond came out and now the price is goin down sucks to be me
Regarding the price going down, John Riccitiello was speaking hypothetically.
just like the gamecube… good times.
$99 dollers? now thats an insait! (spell it wrong you know what i mean)