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Square Enix President Wants Company To Focus On Core Gamers And “Heavy JRPGs”

Square Enix president Yosuke Matsuda says that he wants the company to focus on the core gamers and traditional role playing titles. Matsuda says the company has tried too hard to cater to a worldwide audience and this has left many of their games including Hitman Absolution as incomplete and not fit for a global audience. Matsuda says the success of Bravely Default has made him look at the core fan base and the appeal of globally-minded releases.

“In the past, when we developed console games with a worldwide premise, we lost our focus, and not only did they end up being games that weren’t for the Japanese, but they ended up being incomplete titles that weren’t even fit for a global audience”

“On the other hand, there are games like the JRPG we made for the Japanese audience with the proper elements, Bravely Default, which ended up selling well all around the world.”

“Due to having split [the development mindset] according to regions around the world, we weren’t able to see this clearly up until now, but fans of JRPGs are really spread around the world.

“Through the means of various networks, the latest information that is announced in Japan is instantaneously being spread across fans throughout the world. Whether it’s North America, Europe, or South America. There really isn’t much of a gap [in the relay of information].

“With that in mind, and all of the collective fans, there’s a sense of mass, which loses the image of a niche market. For the new games we’ll be developing from this point on, while this may sound a bit extreme, we’ve been talking about making them as heavy JRPGs. I believe that way, we can better focus on our target, which will also bring better results.”

“The development team for Hitman: Absolution really struggled in this regard,” he recalled. “They implemented a vast amount of ‘elements for the mass’ instead of for the core fans, as a way to try getting as many new players possible. It was a strategy to gain mass appeal. However, what makes the Hitman series good is its appeal to core gamers, and many fans felt the lack of focus in that regard, which ended up making it struggle in sales.”

“So, as for the AAA titles we’re currently developing for series, we basically want to go back to their roots and focus on the core audience, while working hard on content that can have fans say things like ‘this is the Hitman, we know’. I believe that is the best way for our development studios to display their strengths.”

30 thoughts on “Square Enix President Wants Company To Focus On Core Gamers And “Heavy JRPGs””

    1. Careful, Aeolus, you guys share the same goals. Funny you can’t even get along with your fellow troll.

  1. Whoa… Does this mean that an actual *good* Final Fantasy game will come out the generation? One can only hope.

  2. Wow I’m impressed that they actually admitted that their games have become crappy. I hope this is the beginning of their return to quality games.

  3. Nintendo needs to buy them and have them focus on producing the hardcore/core gamer games that the WiiU needs.

    1. Plus SquareEnix and Capcom both have already invested heavily in mobile which would cut costs for Nintendo with what DOESN’T work.

      1. Buying too much would be a set-up for a huge failure in the future.

        By the way, just out of curiosity, is Nintendo buying Square Enix even economically possible or is just mindless mumbling of fans?

  4. Yes, Square Enix. Quit trying to make your games reach the same sales as games like Call of Duty, Grand Theft Auto, Madden, etc. It just isn’t working for you. Now… don’t take 2-3 years to release Bravely Second in North America, damn it! D:<

  5. Just give us Nintendo gamers some more of your games. I honestly like your RPG’s SE, but I can’t play most of them because I can’t afford both a Wii U and PS4 (Sorry, Fire Emblem and Nintendo get priority over other RPG’s).

    Looking forward to Bravely Second on 3DS, and if you can bring Bravely Default to the Wii U as well, I’d also buy that.

  6. Whether an April Fool’s joke or not, 3rd parties better start developing games under that mentality again. Being hardcore w/ audiovisuals is canibalistic, a dev’s endeavor, & really limits them. Imagine if the original PS, PS2, Wii, every Game Boy & DS had been ignored for raw technical power. Those platforms might’ve been in the same boat as Wii U. Video games used to be more than the sum of their parts, defined not by tech jargon & graphics, but gameplay & æsthetics. Sadly, nowadays, Nintendo seems the only major dev who can marry hardware w/ software, knowing games shouldn’t be an imbalanced ratio of flashy audiovisuals & mediocre to poor, even practically nonexistent gameplay.

    1. Agreed. The only reason 3rd Party developers are ignoring the Wii U is just because it has a little less power, but it has a lot of great features too. Too bad that they don’t realize it.

      1. Wrong. The reason 3rd party developers ignore it is because its only slightly more powerful than a PS3… Which pretty much means to port a game from PS4/XB1 requires running it on a totally different engine and tweaking the graphics so much that it can run. Doing this costs an extremely large amount of money… And a waste of it because the title would have a lackluster round of sales for Wii U. IAlso, you gotta focus on makingthe tablet interact with it, which brings more headaches. Get as mad as you want, but I don’t see 3rd party support ever getting better on Wii U.

        1. I actually think Wii U’s huge increase in power (over Wii anyway) blinded 3rd parties.

          3rd parties thought they could just release the same games that catered to the Sony/MS crowd (7th gen @ that) on Wii U. If they were gonna port, they should’ve looked @ the games that do cater to Nintendo but were kept from the Wii. Alas, the popular games in this climate aren’t right for Nintendo fans. @ least one sequel does cater, but will Wii U get the 1st? & why deprive Ninty gamers who adored the ‘Metroidvanias’ on GBA & DS of the one that started it all, Symphony of the Night? But no, 3rd parties have shelved certain genres & IPs for graphics, photo-realism, open-world, FPSes, photo-realism, & graphics. I think Wii’s popularity AND its lower tech specs pushed 3rd parties to make better games even w/ out the intuitive controls (which in some cases were a double-edged sword), & pick better-suited genres (since RE is no longer about Survival Horror & Capcom went graphics crazy w/ 5 & 6, they developed 2 Chronicles games specifically for Wii in the On-rails Shooter genre). @ the very least, Wii kept many genres alive. Wii U launches (w/ better numbers than 360 & PS3 did in their 1st couple of months respectively, AND w/ out even a decent ad campaign) but previously released franchises are shelved. No “compromises”, or “special treatment”…or any semantics. Ubisoft was the only 3rd party that offered intuitive & married use of the gamepad (ZombiU). But, while Rayman embodies the Nintendo experience, Ubisoft freaked & it went multiplat.

          If 3rd parties would rather make excuses than exclusives, be so enthralled w/ audiovisuals rather than gameplay & playtime, then, as far as I’m concerned, they are excused from Wii U (3rd parties do, however, still maintain my beloved genres on 3DS). & Indies might not have the same production value as a “AAA” title, but @ least they can focus on gameplay & the genres I still adore. Some are even innovating on old formulas & incorporating the gamepad. If 3rd parties won’t even treat Wii U like the Wii, GCN, or even N64, I don’t want them to come back to Wii U (they never really gave it a chance to begin w/). Maybe w/ the graphical demands of PC, PS4, X1 they just can’t afford a 4th platform (not simply because of the gamepad). But, Square-Enix really does need to look @ Bravely Default & there past ways to better themselves. Capcom, too (especially w/ out Keiji Inafune & Clover Studios, but @ least Platinum Games exists, makes games, & devs for Wii U, as does Inafune-san) Konami’s focused on MGS, & Hideo Kojima really wants to just make movies; Castlevania has changed, driving a stake through the heart of ‘Metroidvania’ & its fans. Sega’s still okay, barely (No Crazy Taxi, Skies of Arcadia 2, new House of the Dead? Such a huge catalog of IPs). THQ already suffered the consequences of the current climate (& sadly before a sequel to Sphinx & the Cursed Mummy).

          But, if Mario Kart 8 can improve Wii U sales, maybe 3rd parties will return, I just fear they’ll make the same mistake & treat Ninty fans like Sony/MS fans (which I actually do respect, just different cultures in gaming). Project X & Project CARS will help showcase Wii U’s graphics potential (but REbirth on GCN was probably the last game to wow me in terms of graphics), yet I doubt Wii U will be catered to.

          But 3rd party launch games &/or 7th gen. ports don’t exactly show off a platforms potential. & since Nintendo is more about gameplay & stylized æsthetcs, they’re going to push the audiovisuals only so far, @ least initially. There’s also the long-haul to consider, too. & if Resogun is pushing PS4 @ 50%, I wonder how far some of these fully 8th-gen. releases are pushing it & X1. Wii U can do more w/ less, though its max might not reach PS4’s or X1’s max. But I think Wii U can handle a lot of the same physics. If a huge, open world can look as good as Project X (I mean Xenoblade on Wii was huge & didn’t look or play too shabbily), then I’ve got no issue w/ lower graphical presentation (if it’s on par w/ the best of 7th gen. that’s fine; if above, then bonus). W/ some restraint & finesse, a game can look fully-realized w/ out über details. Even if games reached the graphics of the Avatar movie, I’d still probably yawn.

          & it’s not so much the differences in power but rather the differences in architectures (or similarities). PC, PS4, & X1 run pretty much the same way. Wii U is the oddball here, too (& as you said, the gamepad sets it apart, which only adds to the unique care needed). Apparently, even if PS4 & X1’s architecture is inefficient, it’s what 3rd parties know & since the max is higher, so too is the bar. Should Wii U gain viable numbers, well, perhaps it will be devved on 1st while the other ports get upgraded. If that’s how it happened in the 6th gen w/ multiplats starting on PS2, I see no real reason it can’t happen in the latest gen. Plus, all the engines & middleware available nowadays should make it even easier.

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