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The Pokémon Company Achieves $2.1 Billion In Retail Revenue for 2015

The results for the top 150 Global Licensors have been posted to the Global License website, showing that the Pokémon Company ranks #29 for 2015 after achieving $2.1 billion in retail revenue sales. Here’s some of the information posted along with the company’s ranking on the website, reflecting on The Pokémon Company’s year in 2015 an looking to its future into 2016:

“Pokémon features a wide array of offerings from video games and accessories to the Pokémon Trading Card Game, animation and wide variety of licensed lifestyle products, making it one of the most diverse and beloved entertainment franchises in the world.” the website notes, “With more than 21.5 billion Pokémon TCG cards shipped globally and more than 800 episodes currently in its animation library, Pokémon is a long-standing market leader and enjoyed an incredibly strong year at retail in 2015.”

In 2015, Pokémon character distributions were held at different times at GameStop locations in the US, EB Games in Canada, and other retail partners across Europe. The Pokémon Company International also supported several key retailers with exclusive licensed items and various other cross-promotions that helped drive retail traffic throughout the year, including special promotions at Toys ‘R’ Us, Target and other retailers. In June, a limited edition Pokémon fashion and accessories boutique was featured at JapanLA in Los Angeles, Calif, showcasing fun and fashionable product from various licensing partners.

Pokémon is celebrating its 20th anniversary with a yearlong celebration of the past, present, and future of the iconic brand. Pokémon was first introduced in Japan in 1996, with the video games Pokémon Red and Pokémon Green for the Game Boy system. The Pokémon 20th anniversary kicked off with the brand’s first ever Pokémon Super Bowl ad during Super Bowl 50, which was viewed by more than 110 million people during the game and watched more than 26 million times on YouTube.

Highly anticipated Pokémon video games launch in 2016, including the fast-action fighting game for the Wii U, Pokkén Tournament, which launched in March. Also, the seventh generation of Pokémon video games, Pokémon Sun and Pokémon Moon, will launch in time for holiday season for the Nintendo 3DS family systems.”

In all, it was a good year for The Pokémon Company in terms of retail revenue sales, and it will be interesting to see how well they perform this year in comparison.

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