Some new data has come in regards to revenue achieved by the Pokemon Company, and to say they were successful may be an understatement. 2016 was an “incredibly strong year at retail” for the franchise, which celebrated its 20th anniversary. Pokemon GO was downloaded 650,000,000 times. In terms of total retail sales of licensed products worldwide, the Pokemon Company placed 29th with $2.1 billion. As a result, they had an $1.2 Billion increase in retail revenue, and it helped them moved up ten positions from the 39th spot they reached in 2015.