Nintendo of America Reggie Fils-Aime has recently said that he doesn’t see Xbox and PlayStation as competitors and says instead he thinks about how much time people spend gaming and how Nintendo can cater to that and fill the minutes with immersive, fun and entertaining games.
“Yet in spite of this comparison to other game-hardware producers’ services, Fils-Aime answered the question of whether he saw Xbox and PlayStation as competitors with a flat “I don’t.”
He counted the exact number of minutes per day and said that outside of the time a consumer spends eating, sleeping, working, and going to school, “all of the rest of that time is entertainment time. That’s what I compete for, minute by minute. That time you spend surfing the Web, watching a movie, watching a telecast of a conference: that’s all entertainment time we’re competing for. My competitive set is much bigger than my direct competitors in Sony and Microsoft. I compete for time. When I do that, I have to be creative and innovative in order to win that battle.”
Thanks to Nintendo First Order Reaver for the news tip!