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Reggie Fils-Aime Says He Doesn’t See Xbox And PlayStation As Competitors

Nintendo of America Reggie Fils-Aime has recently said that he doesn’t see Xbox and PlayStation as competitors and says instead he thinks about how much time people spend gaming and how Nintendo can cater to that and fill the minutes with immersive, fun and entertaining games.

“Yet in spite of this comparison to other game-hardware producers’ services, Fils-Aime answered the question of whether he saw Xbox and PlayStation as competitors with a flat “I don’t.”

He counted the exact number of minutes per day and said that outside of the time a consumer spends eating, sleeping, working, and going to school, “all of the rest of that time is entertainment time. That’s what I compete for, minute by minute. That time you spend surfing the Web, watching a movie, watching a telecast of a conference: that’s all entertainment time we’re competing for. My competitive set is much bigger than my direct competitors in Sony and Microsoft. I compete for time. When I do that, I have to be creative and innovative in order to win that battle.”

Source

Thanks to Nintendo First Order Reaver for the news tip!

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45 comments

  1. And why should he? We’re getting a Smash bros with Every fighter, every 3rd party franchise that has ever mattered (and Bayonetta), the Captain N trio, and Fountain of dreams. Sony and Microsoft don’t stand a chance.

    Liked by 1 person

      1. Um, Villager is coming back for Ultimate and Isabelle is a newcomer? He said “a Smash Bros that has everyone,” so I would think by definition the Animal Crossing characters are included?

        Like

  2. Reggie: PS and Xbox aren’t competitors with their games. Games aren’t entertainment.
    We are making games and we compete against entertainment.
    Whaaa…? XDDD

    I get that this is PR and don’t want to acknowledge competitors as a threat, I get it. But what he said just made little sense xD Yeah, I guess he is kind of referring to LABO and things like *gulp* 1-2-Switch witch is more “entertainment” rather then hardcore AAA experiences, but still. But he still states that they are direct competitors?

    Liked by 2 people

  3. He did in the past !!

    But now ( just like Apple in the past, before the iPod “think different” ) they want to be different since they can’t keep up with he competition anymore on hardware and price. Now suddenly they are going different route.

    They still think Wii era will come back and people all will drop phones for next Nintendo gimmick. Not gonna happen.

    Reggie you have no say in what Nintendo Japan gonna do. You get your papers and need to bow and sell us with you lies like a car salesman.

    I wonder why people even bother asking him anything. This is like going to a garage and ask sale man if the biggest piece of car garbage they have is a good car to buy …. are you guys serious, are you so early fooled ?

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  4. He did in the past !!

    But now ( just like Apple in the past, before the iPod “think different” ) they want to be different since they can’t keep up with he competition anymore on hardware and price. Now suddenly they are going different route.

    They still think Wii era will come back and people all will drop phones for next Nintendo gimmick. Not gonna happen.

    Reggie you have no say in what Nintendo Japan gonna do. You get your papers and need to bow and sell us with you lies like a car salesman.

    Like

  5. I wonder why people even bother asking him anything. This is like going to a garage and ask sale man if the biggest piece of car garbage they have is a good car to buy …. are you guys serious, are you so early fooled ?

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    1. I know you what you mean. When I think of game consoles in relation to cars, I’m thinking the Switch is a brand new hybrid car. Whereas, as your example suggests, the Xbox One and PS4 is the rusted out pick-up truck with the giant exhaust spewing out smoke clouds.

      So, yes, I think the Xbox One and PS4 is like asking the car dealer if they’re pile of garbage is a good car.

      Liked by 2 people

  6. He’s not wrong about his objective but…. Sony and Microsoft are also competing for other people’s time. I guess he could have said that his competition is not limited to Sony and Microsoft.

    Liked by 1 person

  7. So that means you wouldn’t mind having Banjo-Kazooie in Smash riiiiiiigggghhhht???? We can just leave the past in the past and put the Bear and Bird in smash…. RIIIIIGGGHHHHT?

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    1. Damage control my arse. Reggie is the PRESIDENT. Even the Head of Xbox Phil Spencer knows that Nintendo is not a threat. #BetterTogether

      Like

  8. I wonder if I will ever witness the day Reggie says something nice about the competition like they regularly do when asked about Nintendo, or if I’ll die of age before that happens.

    Liked by 1 person

  9. Been playing Nintendo pretty much since day one but they havent been competing since the ps1 when you compare game library’s. Ever Playstation Gen far outshines my Nintendo library’s , all Nintendo does is sail on past glory with Mario Bros 32 , Zelda and thats it really, I love metroid but the last good entry was prime 3 wich is ages ago, Smash bros gets boring after 3 games spamming only 4 buttons or so. I remember the days when Rare was with Nintendo and they actually made great franchises and had all the amazing third party like Mega Man, Double Dragon , Castlevania , Streetfighter and many more.

    Zelda is my nr1 franchise and it always has been but i’m not buying a shitty home console for just one game. Ill borrow it of someone else soon.

    Liked by 1 person

    1. Pretendo alert!!!!! This is not a drill… we have a pretendo in this thread and is considered armed and remedial. A use of lethal injection is authorized.

      Like

    2. Ps1 and ps2 were successful due to the plethora of middle tier games.

      That’s kinda died on all platforms. It’s just big budget AAA game or indie game. It’s more of an industry problem vs a Nintendo exclusive problem.

      Like

      1. I agree that the PS3 and PS4 has less middle tier games probally also cause games are more expansive to make these days and cost more time , still my Ps3 and in the end PS4 easily provide 30-40 solid games all scoring 8-10 (maby even 8,5-10) for what thats worth.

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  10. Reggie. Passive aggressive toward the competition as ever. The day this “Yes Man” is gone from Nintendo will be a great day.

    Btw, where are these comments where he defended the shitty smartphone app? Did I gloss over an article about it? Or is it a later article I haven’t come across yet in my emails?

    Like

  11. Everything that is taking part of getting consumers attention of their free time, is in competition with each others.
    But direct competition, yes, they are not in a direct competition of the same space.

    Like

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