If you don’t know who Nick Chavez is, then you’re about to. Prior to the retirement of Reggie Fils-Aime, Chavez was Nintendo of America‘s marketing head. His role was largely in the background. In the past few years, he did a very small handful of public interviews. One of those interviews was with TIME, one month before the Switch launched. With Doug Bowser now Nintendo of America’s President, the role of Senior Vice President of Sales and Marketing was vacant. Well, thanks to some recent Nintendo press releases and Chavez’s Twitter, it has been confirmed that Chavez now has Doug Bowser’s old position. As you can see down below, Chavez tweeted about his promotion.