Every year, ICO Partners analyzes the press coverage that video gaming hardware and software gets during E3. After the dust has settled and E3 becomes nothing more than a memory, ICO Partners releases their findings. For example, E3 2019’s report has just come out. ICO Partners analyzed all the E3 press coverage that took place from June 9 to 16 for all companies, with only two exceptions. Google Stadia and EA had pre-E3 press events on June 6th and 7th, respectively, so the press coverage monitoring began on those dates.
So, how did Nintendo do this year? ICO Partners says that “Nintendo, historically on the back-foot when it comes to overall volume of media coverage, has finally caught up”. Indeed, the charts that ICO Partners have released indicates that a gradual increase in E3 press coverage over the past few years has finally allowed Nintendo to catch up to Microsoft and Sony. In fact, it was in E3 2016 that Nintendo only managed to get 26% of the overall E3 press coverage. As of E3 2019, Nintendo received 82% of the press coverage.
However, Sony’s absence from E3 didn’t stop the company from getting a lot of press coverage. The Playstation 4 was still the platform that received the most articles, with the Nintendo Switch right behind it at #2. As for the Top 15 video games, Cyberpunk 2077 received the most articles, and Zelda: Breath Of The Wild 2 managed to make it to #7. You can see a ton of the chart data down below.