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ICO Partners: “Nintendo, Historically On The Back-Foot When It Comes To Overall Volume Of E3 Media Coverage, Has Finally Caught Up”

Every year, ICO Partners analyzes the press coverage that video gaming hardware and software gets during E3. After the dust has settled and E3 becomes nothing more than a memory, ICO Partners releases their findings. For example, E3 2019’s report has just come out. ICO Partners analyzed all the E3 press coverage that took place from June 9 to 16 for all companies, with only two exceptions. Google Stadia and EA had pre-E3 press events on June 6th and 7th, respectively, so the press coverage monitoring began on those dates.

So, how did Nintendo do this year? ICO Partners says that “Nintendo, historically on  the back-foot when it comes to overall volume of media coverage, has finally caught up”. Indeed, the charts that ICO Partners have released indicates that a gradual increase in E3 press coverage over the past few years has finally allowed Nintendo to catch up to Microsoft and Sony. In fact, it was in E3 2016 that Nintendo only managed to get 26% of the overall E3 press coverage. As of E3 2019, Nintendo received 82% of the press coverage.

However, Sony’s absence from E3 didn’t stop the company from getting a lot of press coverage. The Playstation 4 was still the platform that received the most articles, with the Nintendo Switch right behind it at #2. As for the Top 15 video games, Cyberpunk 2077 received the most articles, and Zelda: Breath Of The Wild 2 managed to make it to #7. You can see a ton of the chart data down below.



  1. Media Coverage aside, Nintendo has won a lot of E3’s in the past 10 to 15 years. A lot of them. Not every one. Some they clearly won. Some they closely won. Even lost some closely too. To Ubisoft or others. But Nintendo has done really well at E3 for many recent years. Regardless of the ‘media coverage’ that it gets.

    1. The BOTW E3 comes to mind. How do you win E3 with just one game?

      2017 E3 was also a victory for Nintendo… Xenoblade 2 and Mario Odyssey put that one in the bag.

      This year, Nintendo won by volumes…. But Gotta respect Square Enid though… They came close.

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