Pokemon Trading Card Game Pocket, which was released by Creatures Inc. and DeNA the day before Halloween of this year, has already been a major success. In fact, it was reported earlier this month that it managed to surpass 60,000,000 downloads, and as of November, it has earned over $120,000,000 in earnings.
However, you may be surprised to learn just how much of an impact it had on DeNA’s fiscal year. According to a press release the company shared, DeNA’s fiscal year was rather concerning for the vast majority of the year. This was due to DeNA focusing operations on existing games and the company’s Chinese business seeing a significant downsizing. However, that all changed when Pokemon Trading Card Game Pocket launched. The game has single-handedly saved DeNA’s fiscal year financial results, and DeNA now expects a year-on-year increase in both full-year revenue and operating profit. It is worth noting that DeNA only gets a portion of the profits the game makes, which makes this achievement all the more impressive.
Give us more booster pack variety!!!!
I’m missing like 3 from the new pack, and that just came out lol they’re going to milk this for sure.
This is a great example of how strategic game releases can impact a company’s fiscal year positively. For those interested in understanding how success in one area can shift financial outcomes, it’s a good reminder to keep an eye on trends and data. If you’re looking into detailed reports and background checks, you can easily access resources like Find Mugshots in Michigan, which provide insights into public records, criminal history, and much more.