Today, Sonic Team revealed its latest brand campaign, Racing Around the World, dedicating this year to Sonic’s trademark characteristics of speed and attitude. Racing Around the World supports the upcoming video game release Sonic Racing: CrossWorlds and will unite the Sonic community by drive, encouraging fans to tap into their full potential and go above and beyond. This follows last year’s campaign, Fearless: Year of Shadow, which honored the iconic character Shadow the Hedgehog and his prominent role across several media initiatives including the video game SONIC X SHADOW GENERATIONS and the third Sonic movie.
To kick off the campaign, SEGA has teamed up with Red Bull and their globally renowned high-speed stunt driver Brandon Semenuk – three-time American Rally Association National Champion and five-time Red Bull Rampage Champion, and the first person ever to claim five Rampage victories – among numerous other acclaimed achievements. Together, they have created the ultimate stunt racing film, designed to excite fans for Racing Around the World. As part of the collaboration, the trailer introduces a new installment in Red Bull’s award-winning series of stunt racing films, featuring fun Easter eggs from Sonic Racing: CrossWorlds hidden within the video.
“Before I ever sat in a real race car, I was playing Sonic the Hedgehog, racing games, really anything with speed. That was my intro to racing. It all started with pixels and a controller, but the obsession with going fast was real from day one,” said Brandon Semenuk. “Getting to work with SEGA on this project was full circle–bringing racing into more people’s hands the same way it started for me.”
“The Racing Around the World fan celebration embodies everything fans love about Sonic from his superfast speed, bold attitude, and ability to inspire fans to push their limits,” said Marcella Churchill, Vice President of SEGA/ATLUS Brand Marketing. “Our partnership with Red Bull delivers a thrilling stunt racing film that brings key elements from the Sonic universe to life for fans worldwide. We hope it brings fans together and allows them to experience the excitement of the Sonic Racing universe like never before.”
As part of the Racing Around the World campaign, fans can also expect new racing-inspired brand partnerships, upcoming mobile game events, merchandise, and much more to come. Head to the official Racing Around the World website for news, updates, and media surrounding this year’s brand programs.
Source: SEGA
This hedgehog really needs to be put out of its misery already.
There’s been nothing good from this franchise in well over a decade.
Move on, dawg…last two years alone had plenty of good and successful content. Get over it.
Relax perro. Mario won’t come over for Netflix and chill any time soon.
Sega is running it
Please rehire Shiro Maekawa to write all Sonic, bring Sonic X back, remake Adventure 1 and 2, make Adventure 3, let Platinum make a Shadow game and a Silver game, let CyberConnect2 make Sonic Battle 2, bring Sonic Riders back, and let RGG Studio make a open world Sonic game.
This Sonic campaign really captures the thrill and excitement of racing, blending nostalgia with fresh energy. For anyone needing quick access to court docket search, this resource https://tulsacountycourt.us/ offers a reliable way to stay updated on case information and schedules. It’s a great tool for keeping track of legal matters efficiently and without hassle.
Speed Stars creates an intense atmosphere, where the simplicity of running translates into gripping challenges that keep players focused, as concentration and precise rhythm become the keys to victory.
This is fantastic news! Dedicated to Sonic, the “Racing Around the World” campaign sounds like it perfectly captures the spirit of speed and attitude that fans love. The collaboration with Red Bull and Brandon Semenuk is a brilliant way to kick things off; I can totally picture those stunt films bringing the Sonic universe to life. It’s exciting to hear about the upcoming game Sonic Racing: CrossWorlds and all the other events planned. For anyone wanting to dive deeper into Brandon Semenuk’s thoughts or even Marcella Churchill’s insights on this, a tool like YouTube Transcript Generator could be really useful for transcribing interviews or campaign videos!
This is fantastic news! Dedicated to Sonic’s speed and attitude, the “Racing Around the World” campaign sounds like an incredible way to celebrate everything fans love about the Blue Blur. The partnership with Red Bull and Brandon Semenuk for that stunt racing film is particularly exciting – imagining those “Sonic Racing: CrossWorlds” Easter eggs has me really hyped. It’s cool to see a real-world racing legend like Semenuk connecting his origins to Sonic, and it really drives home the campaign’s message of pushing limits. I’m definitely looking forward to seeing what other racing-inspired partnerships and merchandise come out of this. For anyone wanting to catch those stunning visuals from the stunt film, remember you can easily grab thumbnail images with Download Thumbnail from YouTube to share the hype!
This is fantastic news for Sonic fans! “Racing Around the World” sounds like the perfect campaign to celebrate Sonic’s core identity of speed and attitude, especially with the upcoming release of Sonic Racing: CrossWorlds. The collaboration with Red Bull and Brandon Semenuk is such a clever way to bring that high-speed energy to life; watching real-world stunt driving inspired by Sonic’s universe sounds incredibly exciting. It’s a great example of how video game culture can inspire different forms of art and entertainment. I can’t wait to see what other racing-inspired brand partnerships and merchandise come out of this. It actually makes me think of how classic gaming sprites have such distinct forms. For anyone interested in retro visuals, you might enjoy checking out Image to Pixel Art to see how images can be transformed!
This is fantastic news for Sonic fans! “Racing Around the World” perfectly captures the essence of what makes Sonic so iconic – speed and attitude. Teaming up with Red Bull and Brandon Semenuk for a stunt racing film sounds like an incredible way to kick off the campaign and bring the excitement of “Sonic Racing: CrossWorlds” to life. I especially love how Brandon Semenuk’s quote connects his real-world racing passion back to his early days with Sonic; it really highlights the enduring appeal of the series. The promise of new partnerships and merchandise is also exciting. It’s clear SEGA is aiming to make 2025 a memorable year for the blue blur. Speaking of making strong impressions, sometimes we need to optimize our online presence. For anyone looking to fine-tune their profile photos for a strong first impression on platforms like LinkedIn, I recommend checking out Attractiveness Test.