Assassin’s Creed is a long-running franchise which still generates lots of sales with the latest game Shadows being a critical and commercial success. The games have become a lot bigger and have added in RPG-like elements compared to older games on the series which started out life on the Xbox 360 and PlayStation 3. Former Ubisoft director Alex Hutchinson has commented on the change and says that there was a lot of pressure on the team to “keep the disc in the tray” which was because management didn’t want the game being resold straight away to GameStop and not get a penny. So the staff were told to try to bulk out the games in an effort to keep players playing for longer periods and not just trade it in a couple of days later. Here’s what he said.
“At the time there was a lot of pressure inside Ubisoft to ‘keep the disc in the tray’ to essentially try to delay resale as GameStop was the only one making any money on that transaction,” Hutchinson said. “Designers were being asked to add play time which seemed like the most pro gamer solution to the problem in a franchise where multiplayer had never really worked.”
“I think it’s the only franchise I can think of that changed genre and kept its audience, so it was risky but it seems to have worked. That said I always thought it was a peculiar decision for a franchise where they also wanted to put them out as close to annually as possible.”
“I was worried that if you had 200 hours of AC you just played then would you really be in the mood for more a year later? I think luckily the radical change in setting and often protagonist means it feels more fresh than most franchises so they get away with it, but my heart is in the action adventure space, not stat juggling, so I miss the old days.”
Funny, because the over-saturation of samey missions is what stops me from buying them.
They don’t get it.
I guess they don’t understand the whole gaming market.
You know, if you make a good game, people are more likely to keep it and less likely to resell it.
Nah, my friend was notorious for playing a game then trading it kn to get new ones all the time regardless how good it was.
I never sold my games because I wanted all of them, so I dont understand what ubisoft is losing by people selling the game. Haven’t they already got your money once you buy the game? What do they care how long you play it before you resell it? This was before microtransactions and battlepass, mind you. So I dont see the advantage of longer playtimes.
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Spam.
‘the latest game Shadows being a critical and commercial success’… Wait, what? I guess it was pretty successful in getting people to be critical? But I’m not sure, commercially, that it came close to breaking even?
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I get why Ubisoft wanted players to keep the disc longer, but adding more hours is not always the same as adding more value. A shorter Assassin’s Creed with stronger missions, better pacing, and memorable moments would probably make people want to keep it more than a huge map full of repeat tasks. Long games can be great, but only when the extra time feels meaningful instead of designed to stop quick resales.
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It’s interesting to hear how business considerations influenced game design decisions. The shift toward larger open-world experiences in Assassin’s Creed makes more sense when viewed from that perspective. Speaking of variety, I recently checked out wendys frosty flavors and was surprised by the different options available.
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It’s interesting to hear the reasoning behind why Assassin’s Creed games became so massive. While having more content can be great, I think there’s a difference between meaningful gameplay and simply adding hours to keep players busy. The best open-world games are the ones where every quest feels worthwhile rather than just increasing playtime.
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