Popular publisher and developer Ubisoft has published a damning report about the state of the video game industry. The company highlights consumer spending and playing habits changing with the advent of higher game prices, costlier development costs. video game streaming, free-to-play games, games as a service, and video game subscription services like Game Pass and PlayStation Plus Extra. Ubisoft says because of these factors people are playing fewer games than they had been and are playing them for longer, which is making the AAA game space a volatile market.
“The traditional ‘full game’ model of selling a single £50-60 game to a consumer as a one-time purchase continues to become less ubiquitous, with Multi Game subscription services, long running Games As A Service titles, Free To Play games and Cloud Streaming offers all providing new and attractive ways for consumers to access gaming content.”
“Consumers are playing fewer games, playing them for longer, and as a result, outside of a few notable exceptions, many new games are struggling to stand out and achieve the sales they may once have had, whilst the market is more volatile and the potential for any specific title less predictable as a result,” it continues.
Ubisoft games are unabashedly woke, that’s why. And basically all gamers find that repulsive.
“Shadows marked Ubisoft’s best-ever Day 1 launch on the PlayStation digital store, was the most wish-listed Ubisoft title of all time, and generated over 11 million hours watched on Twitch — the strongest start for any recent Ubisoft title, including Valhalla.”
Sure dude, keep up your pathetic cope about your hatred of minorities. I don’t like being on Ubisoft’s side for anything but good god you people are fucking annoying
Funny that absolutely nothing of this literally matters because Ubisoft is still at the hole they themselves dug into and most people who actually played the game agree it’s a hot mess.
Also he’s not wrong: Ubisoft being woke is literally ending their career. Cope more.
You’re the one coping, game underperformed according to them. You do know companies have to word things certain ways to make it always seem like they are succeeding right?
And the biggest proof is that Shadows was only nominated for a stupid accessibility award because it wasn’t enough game for a more relevant category.
Shadows is a fiasco. Plain and simple.
Yup and people below are coping. Games industry like everything else died thanks to woke honestly the rhetoric of boomers, gen x, and millenials got us here.
Utter corporate greed and nonsense, the sooner the western video game industry collapses the better.
Ubisoft supports communist anticapitalist China lover Hasan Piker though.
Based
People are tired of game devs pushing political agendas over creativity. We want attractive female characters with curvy bodies.
Y’all must be trolls… or horny 13 year olds.
No you’re just a woke shill.
No but a ton of you gaslight into pretending otherwise. Go move to China with Hasan Piker. Venezuela is an option too.
Ubisoft games are bland, broken platforms for dated and increasingly despised far-left politics. People are playing games now more than ever, just not your games little bro. That’s why you were cucked by China and they took all your top IP so there could be some chance of saving them
It’s great to see woke trash sell badly. Hey Ubisoft, where are those sales figures for shadows? Oh that’s right it sold less then the last 5 Assasins Creeds. So much of owning the chuds.
I mean, they should’ve realized that devaluing their own IPs would eventually have a consequence. Not to mention regurgitating the same products over and over at lesser quality each time. Ubisoft put themselves in this mess, and it’s somewhat satisfying watching their downfall. Horrible leadership. Sucks for the employees who had no say in it, though.
The AAA game industry is bad because corporations have been selling mediocre games for expensive prices. Long development times and high development costs are true, but then that just means they aren’t being efficient with their resources. And no cutting staff is not an effective measure of saving resources, because then it comes at the downside of a worst product so ultimately lower profit. Which they try to offset with all unnecessary microtransactions that make the game look more unpolished. Not to mention for Ubisoft everyone has been conditioned that a sale will come in 2-3 years that’ll be up to 60% off. I agree there is more competition in the sphere now, so you have to adjust. Ubisoft needs to figure it out if they want to be sustainable. And this is directed at the administration who’s trying to micromanage and direct the teams, not the actual development teams that are trying their best with the resources they have.
When will they announce the whole company is now owned by tencent? Tencent invested $1.25 billion into Ubisoft Vantage for 25% ownership in Vantage. Now Ubisoft is worth less than that.
It’ll get going again when they release the next plandemic to control us.
Insane how many absolute schizophrenics roam this site? We out here talking about Ubisoft and these people out of nowhere start talking about planned pandemics
Using the word “woke” is cringe.
It’s not people aren’t buying new releases they just aren’t buying Ubisoft new releases.
Why buy it for $70 when in 2 months it will be $35 or less.
Also they are garbage with tons of microtransactions in full priced games. I stopped buying them for that alone.
Will if AAA party developers stop making consumers have to buy a new console everytime a sequel comes out then maybe people would ve playing games more.
Really it’s that people aren’t wasting their money and time on slop plus people are just focusing on their bills.
Ubisoft needs to reset. Smaller games (we need this across the industry). They use to take a story like shadows divide up into 3 story arcs and release it yearly. Some times not playing the game comes down to knowing the time commitment. Secondly, let’s get back to semi-accurate stories. Don’t force narratives that divide the majority of the player base in hopes of gaining a small amount of customers. (Eventually the quest for growth will be futile and will end with a smaller player base to sell to) learn to shorten dev times. Just because the machine can put out photorealistic graphics doesn’t mean they need them. Games can be fun and utilize any number of graphic fidelity from what came before. I still love playing ps1 games,
I haven’t brought an Ubisoft game since the first watch dogs game. I’m disappointed that splinter cell and watch dogs games haven’t been ported to Nintendo switch. At this point they never will be.