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Level-5 CEO responds to viral post about company’s use of AI

Japanese developer Level-5 logo

Level-5 CEO Akihiro Hino has written a lengthy message on social network X about a viral post that has been doing the rounds on the platform. Hino said that a lot of developers are currently using AI for efficiency and not just Level-5, they simply just don’t publicise it. Level-5 isn’t using AI for 90% of their code as the viral post suggests with Hino saying it is a fallacy. He went on to say that if AI is viewed as an evil tool by the general public and is ostracised then it could hinder technological advancements in video game design and development. He concluded by saying that AI has the potential to shift big budget game development from 5-10 years to 2 years. Here’s a rough translation:

“I came across an incident where a certain game developer had an award revoked because they used AI, and from there, people started digging up the fact that Level-5 had previously announced they were using AI to improve development efficiency—causing a lot of debate. I’d like to speak briefly on this.

First of all, at this point in time, I believe many game developers are already integrating AI into their workflows to improve efficiency. The only difference is whether or not they publicly announce it. That said, the claim that “Level-5 lets AI write 80–90% of its programming code” is a major misunderstanding. The truth is: there is an unreleased title themed around AI, and for that particular title, a programmer intentionally talked about letting AI write the code. That example was mentioned in the context of “maybe that kind of era is coming,” and the idea blew up on its own.

On the contrary, if we really were able to create a game with 80–90% of the code written by AI, we’d be so far ahead that AI researchers would be begging to collaborate with us. We’re not at that level yet. However—it’s also true that AI issaving us a significant amount of development time, to the point where it could overturn established norms in game production. Instead of AAA games taking 5–10 years to develop, a future where we can play one every two years might actually become possible.

AI is sometimes treated like it’s synonymous with plagiarism. But think about knives— they can be used to cook, and they can be used as weapons. Computers can be used to make games, and also to commit cybercrime. AI, depending on how it’s used, might create plagiarized content—but when used properly, it has the power to enrich the creative world.

During my lifetime, I want to see games evolve further. I want to witness—and create—dreamlike games that surpass today’s AAA standards. If we allow society to form an image that “using AI is evil,” digital technology could fall far behind. I hope both creators and consumers can understand that “AI is a tool—used by humans to create works.”

With continuous technological innovation, I sincerely hope the game industry will continue to advance.”

57 thoughts on “Level-5 CEO responds to viral post about company’s use of AI”

    1. Nope. AI doesn’t create, this is a fact, it only steals from what already exists, another fact. This cannot be excused, defended, or allowed. It is laziness to the highest factor as well as theft, that’s it. Failure to understand and accept simple facts is why the world has gone through the woke/DEI garbage downfall the last decade and a half, and we’re only now starting to heal from that cancer. It wasn’t a wait and see back then; intelligent people knew not to foster it and we were bullied. This is the same garbage starting again, we don’t need to bully we need to boycott. AI is theft, immoral, and the enemy to all creativity. It is the erasure of humans in all things art and entertainment. It doesn’t matter if you don’t believe that, it is a fact.

        1. It’s usually weak minded morons that follow certain outlets. You can tell whose easily manipulated and can’t think for themselves. 🤷 They all tend to repeat the same slop.

        2. Because those terms live rent free in their heads. It used to be SJW, but they love buzzwords, so now it’s TDS if you criticize p*dos.

      1. “Failure to understand and accept simple facts is why the world has gone through the woke/DEI garbage downfall the last decade and a half”
        Oh, so something that never happened, cool. Now stop creating Boogeymen in your head and focus on the AI problem.

      2. TF does woke/DEI have to do with ANY of this? You were off to a great start, talking about AI steals, then you just randomly throw that in there? I’m guessing you spend a bit too much time on the internet, you hear “DEI” and then you think “AH, WHITE GENOCIDE”. Grow up, good lord, or at least look into what “DEI” actually entails. Seriously, we could have a nice discussion on the fears of AI, but you just provided a record scratch.

  1. Yeah I don’t know. They stole the soul out of Fantasy Life, yes because of AI, the world is blatant just, “hey ai, make a dungeon and just randomly put stuff there.” The first game had soul, like a human actually thought about the placement of things and had walked through the world they were trying to create.

    Though this is the way nowadays.

    1. Fantasy life i isn’t as good as the first game I doubt anyone would argue that but it’s far from bad or souless and it’s definitely a lot better then the mobile game that got made.

  2. I do believe AI has its place in society and use in the grand scheme of things.

    However, you will NEVER hear me praising generative AI, especially not in the creative field. Keep that shit OUT of art- look at those abhorrent AI ads by McDonald’s and Coca-Cola if you want examples on why.

  3. I will not be buying their games. Simples. There’s too much to pick from already so I will be picky. Professor who? Oh well moving on.

    1. You might want to think about just dumping playing games all together everyone is using it and same for Hollywood and the music industry. Might want to throw away your computer and smart devices given those companies invest in it and use it. X is the home of Grok and YouTube wants to be an all AI content platform.

      1. “and YouTube wants to be an all AI content platform.”
        That’s why YouTube itself deleted the largest channels, Screen Culture and KH Studio.

  4. “AI is sometimes treated like it’s synonymous with plagiarism. But think about knives— they can be used to cook, and they can be used as weapons.”

    Dafuq comparison is this?

    Nothing of value is lost. Professor Layton? Eh. Inazuma Eleven? Poor man’s substitute of Captain Tsubasa plus JoJo’s Stands plus a bunch of kids without charisma.

    1. As soon as I read them saying it’s like chopping food or murdering, that let me know how skewed their perspective is, or the extent that they are willing to brush off the actual arguments against AI. This person is not serious, just speaking to the executives in the room

  5. The internet is a sad little place, with sad little people, that tend to cry about everything.

    If Ai improves in the future, then I would be very excited about playing awesome looking games, that come out more regularly. It would solve the problem of new titles coming out every 10 years, and that’s something I hope they push to achieve in the future.

    1. “It would solve the problem of new titles coming out every 10 years…”

      Yeah, because these titles coming yearly but being AI slop will clearly solve the issue.

      Some people try to be idiots. You do it without even trying.

      1. If you don’t like it then stop playing games stop buying them and while you’re at it don’t supporr Hollywood they already use AI.

        1. Can people like you stop with the disingenuous bullshit responses? Seriously.

          “If you don’t like it then stop playing games and buying them and suppor-”

          You lettucebrains always act like you’re being smart whenever you trot that crap out. Let me spell it out for you.

          It is possible to want to continue doing and supporting those things while being against the use of generative AI slop. Your rhetoric is as stupid as the “If you don’t like it, leave” rhetoric regarding changing a country.

  6. Funny how many people (not necessarily on this site) are AI-phobic, the hatred against it. There’s nothing wrong with criticism against it but it’s wrong to flat out hate it when it has a lot of good uses. Solely relying on AI is bad which is where the fair criticism comes into play. AI isn’t going anywhere so we have to adapt to it because we’ve been through this song and dance with many things such as transitioning to TV’s, people hated them then got used to them.

    1. I don’t want to see the same people whinning about it now like its some moral dilemma all of a sudden doing the opposite. I won’t forget all the nonsense when they cried over DLC and mobile games now all those same people shill that stuff and justify it, mostly milennial influencers it is so annoying. These people are massive hypocrites and annoying. Live service is the new thing they cry about and shareholders these people are just so entitled.

    2. It’s flat out wrong to support it in the entertainment and art industry. How idiotic do you have to be to not realize AI doesn’t create? All it does is steal from what is already there. You’re contributing and vying for the erasure of humans, as in short time it will be cheaper to just use AI and then it will be stealing from itself sterilizing gaming as we know it. Every game will look the same, don’t believe me? Go on any reddit AI “art” board and look, it’s all the same. Pathetic AI supporters

        1. It’s completely different. One (AI) uses assets that don’t belong to you. That belong to other creatives. And now the other (CGI) is a choice in art direction. It’s still made by a creator. You might not like it, but it’s their art. Albeit, created by tools that facilitate. But it’s still their art.

    3. This is not even nearly equivalent, pal.

      TVs were made to be a communication and entertainment medium. The camera did not replace painting, it created a new venue of art using a new tool. Same with Photoshop.

      And both of those latter things? They still required artistic skills and knowledge and such, to be used to the fullest.

      Using Generative AI is like using a black box hooked up to a slot machine that uses word tokens to pare down the odds. And all it prints is a blended mesh of stuff taken from elsewhere.

      This isn’t the same song and dance. Trying to call it that is a flat out lie.

  7. This is not a big deal. If you have such an issue with AI in games then don’t play them. Same with TV and film productions and music which are also using it and might as well delete social media too for their investments in AI. Delete Windows too since Microsoft invests in AI.

    1. It’s never an issue when the company you like starts using AI. I’ve seen this song and dance many times.

      Or is it a weak attempt to whitewash the single fact the so-called “game of the year” did use AI and was rightfully stripped of one of its titles?

      1. Nope I never had an issue with it. I was in favor if it could increass productivity and cut costs also open more doors creatively. But you tards get mad at everything and never stand by your morals don’t like it don’t buy it and the whole industry is going this way so just quit gaming honestly just get rid of technology. You people probably would have been mad when computers were invented or the calculator. Instead of using the internet you can get a pen and paper write things out.

          1. You clearly watch too much terminator. You people are mental cases if it upsets you that much stop using technology all modern forms of technology will be implementing AI in some fashion. Instead all you do is complain. AI helps advance things further you sound like the same people who thought computers were evil then again you probably would think fire is bad or electricity.

            1. Again, can people like you stop with the bullshit responses? It’s like all of you are reading from the same card and trying to put your own spin on it.

              You don’t sound intelligent. You sound like a tool and an unnuanced fool.

    2. All these people want to do is complain I hope everyone calls them out especially annoying influencers. When From Software decides they want to use AI I don’t want to hear the narrative spin. Square Enix wants to use it, Capcom probably already uses it or plans to. I do not want to hear the complaints.

      1. I guess have fun when every game looks and plays like Fortnite. You do understand AI cannot create, it only steals, right? When companies find out you’re okay with paying $70 for AI slop they’ll fire more and more people, and rely on AI more heavily to create their “games”. The more popular AI becomes, the more AI will steal from itself. Go look at any AI “art” subreddit and you’ll see the exact same “image” post after post after post. That’s how your “games” will look. Nobody will have made them, a CEO will reap 100% of the profits, and you will find no joy in your hobby. Spotify was already forced to remove 75 million AI tracks which the POS CEO Daniel Ek intentionally created to prevent paying artists, thankfully musicians and real music fans have been standing against Spotify for a decade now otherwise Ek would have continued his erasure of musicians. It will happen in gaming if you don’t stand against it.

        1. AI is a tool it doesn’t only use 1 art style saying everything will look like fortnite is just an ignorant comment. So many art styles and animation can be done with AI including styles that were once deemed too expensive. But yeah keep complaining. If every movie, game, show, whatever uses AI don’t support it then. All you’re doing is being a boomer wanting to drag everyone down with you. You better not be using Siri, Google Translate, or any software since AI is on those too. A calculator that’a like stone age AI you better head to some country with no tech at all.

      2. I hope all these all so virtuos people boycott Final Fantasy 7 Part 3 then since it will probably be using AI to assist in development. Then again these people annoy everyone else and never practice what they preach I won’t forget the “I Stand With Hong Kong” crowd during the Blizzard protests now they all shill for China. Same with Saudi Arabia watch they’ll all eat their words look Dave Chappelle now wants to instead tell people Israel is worse because he took Saudi money. These people have no souls they just want to throw tantrums. Give it a few years whenever something becomes status quo they just follow along like the sheep they are. I saw a bunch of anti gun people now getting guns because they think its now more acceptable they have no real moral standing and honestly their opinions carry no weight and shouldn’t.

    1. What nonsense are you filed with? They do not have disposable income higher ups may be but most these companies are losing money they need to cut costs and find a cheaper way to make things where it is actually profitable and that is with AI. Everyone is pushing AI don’t like it then don’t support it, honestly it will be all over the modern world you might as well flee to countries with no technology if it bothers you that much.

  8. Anyone who supports Gen AI is a lazy, weak minded fool. Complete and total posers. I’ve yet to meet any self respecting, knowledgeable artist who supports. It’s online the content-obsessed and/or willingly ignorant peabrains who are willing to look the other way.

  9. Seriously, all these AI defenders in the comments are just annoying idiots who apparently don’t want to understand why so many people are angry.

  10. AI usage is lazy and I won’t support it, even if I bought games from said company. But, as I can see here in this blog, people will attack people who dislike AI usage, because they are sheep and buy blindly products because why not…

  11. AI is one of those cans of worms that cannot just be closed again. We have already changed industries and ways of life with this technology.

    No way is it going away. Now, we have to figure out how to adapt to this change.

  12. Annoying entitled millennials mad over AI but still use it and support it. 2 of the biggest games used AI Battlefield 6 and Arc Raiders. Don’t like it then go off the grid and quit gaming instead of complaining and achieving nothing just being annoying. These idiots just want influence and positions all annoying influencers they truly don’t believe any of what they say. Most these idiots eat their words with mods that use AI.

    1. I don’t want to disappoint you, but the defenders of AI are also mostly annoying idiots who don’t want to understand why people are complaining, and use straw man tactics to label everyone as annoying millennials.
      And yes, if all these annoying millennials infuriate you, then you too can leave the internet forever.

  13. I’d like to see the AI defenders actually cite a single instance of AI usage materially improving a game or it’s production. That’s the line the CEOs make because they wanna fulfill their wet dream of paying ever fewer devs, until they can make infinite money without any employees. Every story I’ve seen from the perspective of the artists and programmers says the tools were forced on them and it takes longer to fix their shit than just do it the way they would’ve otherwise.

    If you’re too low-skilled to make the art you want without an llm, you’re too unskilled to make it good even with one.

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