Nintendo of America has hired a new Vice President to lead the United States sales organization with a name that’s well-known in the Mushroom Kingdom. Effective today, Doug Bowser (no relation to the King Koopa and Mario’s longtime nemesis) will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing. He will play a key role in driving national sales strategies to generate demand and achieve revenue objectives across all of Nintendo’s product lines. Bowser also will manage Nintendo’s key retail customer relationships and will oversee retail marketing for the Nintendo World store in New York.
Bowser will report to Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing.
“Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience,” said Moffitt. “I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.”
Bowser comes to Nintendo from Electronic Arts, where he has worked since 2007, most recently as Vice President of Global Business Planning, a role that made him responsible for EA’s console, PC and mobile game forecasting. Prior to EA, he worked at Procter & Gamble in various sales leadership roles in Asia, Latin America and the U.S.
He attended the University of Utah, where he earned a bachelor’s degree in communications.
This… XD I’m wondering if he got hired just because of his name. Ah well. Good for him.
>>>The empire hired someone that will change our fortunes to the greater path, at last we shall rise up again>>>
Dear Pesky Plumbers…
The Koopalings and I had taken over the Mushroom Kingdom.
Or he’s gonna be another Phil Spenser or Don Mattrick that’ll fuck the company even worse than Iwata deciding to go mobile.
>>>We’ll force our will into his head>>>
Right…how about forcing EA as a whole to stop being like manipulative LAZY pigs and start practicing gaming business honorably.
>>>Why should we concern ourselves about what their whole army does? I want to see them erased from existence>>>
>>>I hope he has been purified from further Electron corruption though>>>
I think because of his qualifications, but the name had to help.
http://mms.businesswire.com/media/20150520005475/en/468743/5/Doug_Bowser.jpg
http://www.wearysloth.com/Gallery/ActorsH/8193-18673.jpg
It’s Bowser from the Super Mario Bros. Movie
lol RIP Dennis Hopper… :/
From EA? Not good news.
He worked with 2007 EA so that’s when they weren’t so bad.
He’s worked with EA since 2007, up until now, so he’s overseen major aspects of their business in regards to publishing, planning, and marketing for the past 8 years. We can’t make the assumption that just because he worked there while EA received all the “worst company” awards year after year that that means he’ll be bad for Nintendo, but we also can’t dismiss the fact that he had a large role at the company during these periods as well. It remains to be seen how he affects the company now.
Fuck that. EA is still a greedy evil fuck of gaming and anyone from there working elsewhere is definitely not good news. Look at Don Mattrick.
He came from EA? This explains a lot. EA employees are filled with villains.
Oh hell no. That makes this situation even worse. Now there’s an EA worm in the Nintendo space just waiting to ruin them even more than just mouthing off about Wii U being “crap”.
Did he change his last name because of the character or is this just an odd coincidence?
I think it was because his father was Bowser…
http://www.ebay.com/usr/derrivder
Come and check out my Nintendo T-shirts!! You won’t regret it!
Your shirts are really cool actually :)
The game and watch shirt was the only good one I saw. Do a Pit shirt and then I’ll start throwing my fucking money at you
Dear Bowser,
Mother 1 and 3.
Dear Bowser, change your name because it’s not a fitting welcome and go back to EA.
It’s a trick! It really is Bowser and he will bring a new age, the age of the villains! Don’t allow it! Hehe, just kidding, hope you do well with your new job, dude!
And what do villains do? Fuck shit up so considering that this guy came from EA, he is gonna fuck some shit up. lol
I’m sure there were like 4 or 5 elligible people but they picked this guy because they could say ‘we hired Bowser’
Dear bowser voice chat
Also
1080
Waverace
Battalion wars
Pilot wings
As long as that said Pilotwings doesn’t have a single Mii in sight and brings back the original Pilotwings 64 cast.
Damn it! The bitch stole my job.
You never qualified in a first place, to fail Nintendo
Shut up bitch! You’ll never be fucking qualified enough to get whorest whires
*whores
Hail to the King of the Koopas!
From EA lol i know some nintendo fanboys are upset.
Failtendo soon
“In-Store Merchandising and Retail Marketing” not “Game Developing”, i mean freaking fifa it’s still one of the first places in product selling, this dude knows it’s sh*t
why everyone in this page is an asshole? Fanboys, stop defending everything nintendo does ad haters, please stop criticizing all nintendo stuff. Shut up, read the fucking news and comment about the article. Fucking christ you people suck.
Then why are you even here. The comments section on this article is pretty tame compared to the more stupid trash/controversal stuff.
And I ain’t defending anyone or anything but considering this guy came fresh out of EA, of course people are gonna go nuts because of 2 reasons: 1. EA is a greedy bastard of the worst gaming company in history from which nobody but ESPN loving rejects and 2. Anything EA touches gets ruined by their greed.
wow thats so cool how they are doing this this is perfect
Hail King Bowser!!!!
You mean the EA Virus.
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We could see a drop in marketing for Mario games, that don’t have Bowser in it.
No wonder the villager amiibo reprint has a fivehead
He looks like a pedophile. Don’t leave him alone with Toad.
He’s after Princess Peach
Con: He’s from EA, the company that mocked the Wii U.
Pros: EA is good at promoting their games and Bowser could teach Nintendo how to do things right.
I don’t like it, but then again I don’t own Nintendo nor do I pay the guy to work there…
Con: EA
Pro: Knowing its EA, none
EA good at promoting games? lol Good at deception among idiots and business partners letting EA ruin their best works for their greed.
Exactly! If he can convince people to buy the shit that is EA products with deception, he can definitely convince people to buy Nintendo products with some actual truth. Least under Nintendo, he won’t be lying most of the time.
The Koopanaki are coming…
they have infiltrated one of them into our realm…
Be afraid… be very afraid… :B
Scoot Dooby Doo!!!
He comes from EA….
We are seriously doomed.
Yup. Nintendo is seriously more fucked than ever.
will he bring the standard New3ds to America?
I’m don’t think he’s in the position to do that but….
Joke aside.
I think he will do a great job with marketing.
By conning people to think their ads are the final finish when it’s all smoke and mirrors.
Remember Madden 13’s ad and all of its “next gen” changes? Never happened and turned out to be all a lie just like everything about EA. So good luck believing this fool’s book of video gaming bullshit. All he’s gonna do is destroy Nintendo from the inside even faster than Iwata.
Please tell me he has a son named Bowser Jr.
The circle must be completed…
Doug Jr. Bowser
So Nintendo was always working with EA
Not exactly but being naive to hire and trust an EA drone.
1. Can’t wait to see if he actually improves the advertising
Knowing how EA lied numerous times of their own ads and destroyed every gaming franchise they touched, I only dread what this guy is gonna do to Nintendo. Meaning he’s gonna be their next or final nail of the coffin.
plz just improve the advertisement PLZ!! XD
By falsely advertised what’s not in the game like Madden 13 “next gen” ports?
bro grow up will ya just cuz he worked at EA doesn’t mean he’s bad at his job
You know how many times I’ve heard that same tiresome BS from EA? One too many that makes me wanna stab my own ears.
Great move.
Nintendo needs someone with a bit of aggression and balls.
Move over Reggie
It’s not Dennis Hopper or Bowser himself. It’s some guy named after a video game villain and by the looks of him, I don’t trust that he’ll turn things around AND he reminds me too much of that damage controlling asskisser Xbox DICKhead Spenser.
The salt is real in the comment section. Then again, it’s impossible to name a single Nintendo fan that doesn’t have a grudge towards Western video game development companies.
always has always will be get over it
@thestrangablog
Judgemental as usual I see. Going by guilt of association right? Let’s ignore his experience in the field and ban him because he’s the villain who will put an end to Nintendo, right? Lol. Insider job? Perhaps. Any conclusive evidence to that? None. What to do? Wait and time will tell. You gonna agree with me? Fuck no you ain’t.
:o This could be good. This could be bad. Either way, Nintendo could use the help because who ever was formerly in control of marketing at Nintendo of America was a complete & total imbecile!
Best of luck to him with his new job.
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