Nintendo

Nintendo Wii: Huge Mario Marketing Blitz Comming

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As the rave reviews continue to filter through at an unprecedented rate, Nintendo have stated that they’re not holding back one penny on their forthcoming marketing campaign for the Italian plumbers latest platforming bonanza.

The television campaign kicks-off November 19th, whilst game stores across the country are continuing to prepare numerous POS campaigns including a wealth of posters and life-size cardboard displays.

“It is certainly the biggest marketing campaign for a Mario title that I’ve ever been involved with,”

– Rob Lowe, senior Wii product manager.

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