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NPD Aims To Track Digital Sales This Year


With the Xbox One and the PlayStation 4 around the corner the NPD is planning to release digital sales figures to coincide with the platform launches. David McQuillan, president of the Games group at NPD, says that the initial focus will be on full-game downloads and downloadable content for consoles, PCs and handhelds. McQuillan also said that the company realises that the market needs the same level of information for the digital categories as exists for the physical business today.

NPD is looking to launch “quickly” because of the new consoles hitting the market this holiday season. “We fully realize that the market needs the same level of information for the digital categories as exists for the physical business today: SKU-level POS. The progress on that effort up until recently has been slow and frustrating at times, but today I am very happy to share that the pace of progress has changed recently. NPD has formed a leader panel to track digital POS sales of full game and add-on content downloads. It is an important and critical step toward that goal. Leader panels are often formed as a precursor to a formal launch of a POS tracking service. We couldn’t agree more with ESA; full market transparency, including digital is incredibly important to the health of the industry.”

76 thoughts on “NPD Aims To Track Digital Sales This Year”

          1. Translation: I’ve never been in a Pokeball, but I assume being crushed into a little ball hurts like heck!

    1. Uhh hello! i think the npd is bad at there job and we should call the lcpd on them lololololol u get it??!! like the librety cities polise department from grand theft ato 4??? lolol let me kno if u laffed at my joek? :)) <3

          1. Uhh howdy! Damnit it Benny! You need to keep our personal lives off the internet you little shit! When I get home from work this evening you better 1. Have supper ready like I said so in a text. 2. You’re grounded from internet access and that means MyNintendoNews, The Wii U, Twitter, etc. 3. I spoke to your english tutor on the phone today and he said you haven’t been going to your tutoring sessions. You’re in a lot of trouble Benny.

          2. Uhh howdy! Benjamin you pick up the damn phone this instant. I want to hear the fear in your voice over the phone you stupid shit.

              1. Uhh howdy! Damn right I’m going to yell. I’m frustrated and furious right now. I’m trying to work with this client name Frank to have our patio made but then I hear about all of this nonsense.

          1. Uhh howdy! Now you look here Frogeater. You better be nice to my Benny or I will have the FBI knocking down your door and have you arrested. He’s my son and I love him. Sure he has some issues he needs to work on but that’s none of your business. So for now on back off of Benny or you’ll have to answer to the government.

          1. Ignore that, I misunderstood. I just read the full article which cleared it up for me.

            With that said, only a limited number of publishers are on board with this initiative so far. Hopefully more join.

              1. It will not be digital only for a very long time. Even the same report says something to that effect. –

                “As hard as NPD is working to get up to speed on digital tracking, the company made it abundantly clear that it thinks retail will always be important. The rise of digital isn’t going to automatically kill off retail, McQuillan said.

                “Anyone who believes that retail sales are not relevant is simply misinformed,” he remarked. “There are individuals that do not see retail sales as relevant, but for the industry as a whole, retail is and will continue to be incredibly relevant.”

                “Since hardware and accessories can’t be sold digitally, we don’t think digital will ever become bigger than physical retail sales at the total industry level. That said, if you’re isolating content sales, we’re already at the point where we estimate that digital sales of content are at par with new physical retail sales. Digital sales will continue to grow, but we also believe that we’ll see a return to growth in new physical retail sales of content in 2014.”

                1. Who know someone might come up with digital hardware and accessories. :P

                  PS: How the heck they going measure the digital sales?

                  1. With great difficulty. Evidently the publishers of the games will send them the data that they get worldwide.

                    So far, only 9 publishers are on board though.

    2. I am not happy with eShop pricing, but it’s damned convenient to have a bunch of my favorite games on my 3DS…

        1. Sorry dude.. Been ther done that.
          TECHICALLY, your games are tied to an account… NOT the hardware Nintendo wants you to believe…

          if you can prove (via police report, or sending them your fucked up hardware) they will transfer your purchases to your new 3DS… It’s an over-paranoid attempt to prevent stealing..

    3. Subarashi chin chin mono
      Kintama no Kami aru
      Sore no oto sarubobo
      Iie ninja ga imasuuuuu
      Hey hey lets go kenka suru
      Taisetsu no mono protect my balls
      Boko ga warui so lets fightin
      Lets fightin love

      Kono uta chotto baka
      Wake ga wakaranai
      Eigo ga mecha kucha
      Daijoubo,we do it all the time
      Hey hey lets go kenka suru
      Taisetsu no mono protect my balls
      Boko ga warui so lets fightin
      Lets fightin love

                1. I don’t think the “chick” is the person you think he or she is. It is call baiting horny males into downloading a script that steal credit card numbers.

            1. Same here, but I’m gonna take a break from here, because the comment section is at the point were I can’t tolerate it (that means a lot comming from me).

              I’m just going to check the news here and there, and I might comment if there’s a fluctuation of idiots and spammers.

              1. I’m also pretty tired of it…

                They don’t even talk or probably even read what the topic is about, they just start their pointless ramblings and trolling…

                Sickr/Alba/Silver, why don’t you ban these trolls that do not talk about the topic at hand in any way?…

                I can stand those who curses alot aslong as they stay on the subject at hand…

    4. and how is this nintndo news? man u guyz r all a bunch of idioets who lve to butt fuk anythin ur leadr gives u. i bet u all suk dik to

    5. that game is weird.The japanese must drink alot of tea. Its like a camera on an acid trip, Looks eshop worthy

    6. No one will probably see this post, but I thought now would be the best time to reveal the truth. Internet trolls have infested MNN, but why? We’ve fed them so much that this site is now their home… Instead of feeding the trolls, all you have to say is: “Fail troll” and nothing after that. Trolls feed on negative comments, you take that away, the trolls will starve.

      1. Uhh hello! i hate al these meen trols !!! they r makin me depresed 2 the point i dont even want 2 get dresed. lol i jus rymed. i can do it al the timed. lol i just did it again. i also jus made mother chukle becuse i love her!!! tr0llslayer u r rite we nede 2 get rid of theese dam trols becuse thay maik my fav sight look badd! :(

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