Nintendo has taken its marketing to the next level by sponsoring this year’s Tour de France event. The company has positioned that Wii U as the official sponsor of the Tour de France 2013 on British television channel, ITV 4. The event is said to draw an audience of 3.5 billion people at its peak. There are two channels providing converge of the event, ITV 4 and EuroSport, which runs from Saturday 29th June – Sunday 21st July 2013.
Thanks, OKJ and Mike S
First
Subarashi chin chin mono unlike you!
Pikachu Pika Pi Pikachu
(It’s good that they’re sponsoring something maybe that’ll help sales then again it might not)
Shut up and die.
Pikachu Pi Pika Pi
(No and how about you come and kill me then)
Hiiiiiii
(You can change your display name fyi)
Pikachu Pi Pika
(Yeah I know)
Why u mad bro?
That’s actually really brilliant
Well damn nintendo.
Whoa there! And here I thought their talk about overhauling their marketing was all hot air. Genius move! The only issue I could think of is the audience that’s going to watch it.
I tune in from time to time. A lot of people watch it, and many of them probably have kids. It’s a good way to make the console well-known.
Indeed, even I who is no sport loving entity in any way can tune in sometimes to see the “Tour”…
No I’m not fat because I don’t like sports, however I do bodybuilding…
I’m the opposite (not fat though), I enjoy sports and athletics, but don’t really like working out at the gym xP
Sounds good…
You are the speed and stamina while I’m the force and power…
Good combo to battle the Xbots…
*Wink*
Lol, yeah I do some weight lifting as well. Let’s hope this tour does some good for the Wii U. August starts the goods, though! One month left!
Nice, you can be my horse…
Body building ? Pftttt , try the manly sport I play : Golf xD!!!
I play Football , Golf and the odd other sport…
surprised you didnt say your sport you play is mario golf
It’s okay. Toadstool tour was alright… and I’m looking forward to the new 3DS one.
Real Golf is an epic sport when you can play.
Golf is really challenging. I find it hard to relax while playing it, which really affect my performance.
Yep , you have to first become good and consistent. And then be calm and have faith in your swing. Once you learn that it becomes easier.
Here’s hoping they’ll make it clear that it’s a NEW CONSOLE this time. Man, riding on the success of the Wii name sure can be tough when your audience is illiterate at tech.
A lot of Respectable families will be watching it amongst others. 3.5 Billion people…. Surely a good few million will think ”A new Wii!!!!”
Sounds like a good way to market the console.
YES this will bring us more games…
They’re actually advertising the damn thing?!
I know, it’s shocking.
High Command waited for the official statement from Lance Armstrong that he was indeed a bloody cheater for years…
Now we are free to enjoy this wonderful race again…
He has finally said it? About damn time.
If the Xbots can have 76.7 million Xbox360s sold so far thanks to their stupid slaves where around 60% rebought that console 3-4 times each…
So can we “Rewatch” and gain 3.5 billion new potential customers…
His apology was fake aswell…
That’s how retarded and a liar he really is…
If I was his son I would be so Ashamed…
Obviously, i don’t know if this is in other country’s but were i love they show ads for Lego city every commercial break on every kids channel.
(off tune chords)
Keep it going Nintendo. Next year do the Super Bowl.
WTF is Superbowl?
Biggest TV event in America. It’s the football championship.
what is Football?
Big sweaty guys running around a field trying to get a ball to the other end.
Sounds like my cup of tea…
Not really but in some ways…
pretty complicated for those guys, I guess it is a first world priority
It’s similar to rugby, but with protection. It’s pretty fun, sadly I lack the build to tackle people D:
im kidding, just wanted to keep on going the gag
Or, in Top Gear’s words;
“To those of you watching in America, Rugby is like American Football; only it’s played by men.”
Football is very different in America than the rest of the world, though.
handegg *
Sorry couldn’t resist
Eggball*
The Super bowl isn’t THAT highly watched…. But it would have a immense impact in the states.
Exactly why they need to do it. Get the word out in America. Then they can probably do the Soccer championship for the rest of the world.
Sony have got the Champions league on lockdown. I think that’s responsible for some of their success in Europe. All and I mean ALL professional footballers in Europe play Fifa on PS3. Because they subliminaly see Playstation banners by the side of the pitch, so they associate it…
Football *
Again sorry I couldn’t resist it
But without EA and their sports games why advertise Wii U on the Super Bowl? Those people would want Madden…Wii U wont have it. Useless lol.
Good point lol.
^ this so much, They need to target the super bowl before Xbox and Sony.
Amazing, actual advertisement. Well done Nintendo, your catching up with something Sony and Microsoft have been doing for years…
Another stupid move by a dying company
I know your porn company havent done good, but like i told you earlier no one dont wanna watch you masturbating. You are only to blame for that. You better start doing somethin else. You dont understand this Business.
lol
yes as we all know all gamers watch the tour de france… =/
It’s definitely a ploy to catch the casuals… Shame, since there’s really no games on the Wii U for them.
Sure there is. What about Ninty Land, NSMBU and Lego City Undercover?
3.5 Billion. What?
Everyone in the civilized world watches it at the same time xD.
I swear that must be a mistake.
Having 3.5 bil at the same time was never mentioned. They only said it can theoretically get 3.5 bil people to tune in at some point. Who hasn’t zapped through the channels and whizzed past a Tour de France stream?
It’s still unbelievable that like everybody in EU , NA and Asia could be watching the Tour de france at the same time.
Bradley Wiggins for the win!
I doubt 3.5 billion people in the world even have TV. There must be some mistake to it.
Excellent.
Well… that’s one way to sponsor the U. Nice move Ninten lol
bikers are stupid
Well, took a while for it to be reported…
3.5 billion? Don’t think so. ITV4 would kill for 3.5 viewers, let alone 3.5 billion.
the tour-de-france on itv4 !
Nintendo are taking the piss aren’t they ?
Great! Now everyone will know what a Wii U is! :D 💋
Next thing we know we’ll have the game Mario and Sonic at the Tour De France :P 💋
That actually sounds cute.
Does that mean they will put some WiiU commercials during breaks…?..
I damn hope this means they are going to advertise the Wii U better from now!
Hmm… not really the right place to be advertising it imo. As I’ve said before, the non-gamer has moved on and kids are into smartphones/tabs now, so chasing that demographic is a waste of time and money.
You know what? I hope I’m wrong. I hope it pays off and WiiU sales skyrocket as a result… I’m going to be optimistic for once!
I hope otherwise. If the Wii U takes of solely due to the casual market, then they’ll just make their next console casual-centred as well. We all hated that last time.
That’s a good point actually.
Excelent, Now we need to wait for the results! finger-crossed for excellent ads from Nintendo and some attention!
This is song is perfect for this news. https://www.youtube.com/watch?v=GugsCdLHm-Q
Well, that must be one expensive bill.. But now, it all comes down to the ads. I’d expect my parents to recognize that it’s 1:a new console and 2: I’s Nintendo
Go here and donate to show that you don’t care about the Tour de France
http://www.kickstarter.com/projects/1067367405/pinball-arcade-terminator-2-judgment-day