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Reggie Says Nintendo Will Experiment With Smartphones & Tablets For Marketing Purposes

Nintendo of America president Reggie Fils-Aime has stated that the company is experimenting with smartphones and tablets, but this is really being done to market their content for their consoles and handhelds. However, Reggie says that Nintendo firmly believes that Nintendo games are best played and best enjoyed on their devices, and so the full game play will only be on Nintendo devices.

“It’s a topic that comes up all the time. It’s a debate that’s constantly had. We recognise that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.”

“We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware.  It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that.”

42 thoughts on “Reggie Says Nintendo Will Experiment With Smartphones & Tablets For Marketing Purposes”

  1. About bloody time. The 3DS will still sell incredibly well but they will need to get in some extra dollars for the loss of the Wii U

  2. the next step in them going software only really u all can’t see what’s happening here taking baby steps but this is a sign of things to come

    1. Why software only? Why can’t people take that stupid ass idea out if their fucking heads? Why don’t playstation or Microsoft do that?

  3. I predict Nintendo may release a Nintendo Direct app so you can see all of there Nintendo directs when they occur and alert you when one is near a guess but it would make perfect sense would you not agree?

  4. its my nintendo and il cry if i want to, cry if i want to… you would cry to if your mom at christmas dualshocked you DUDU DU DU DU

  5. well said reggie. maybe somehow integrate the eshop with smartphones for purchases and have them be queued for download like both downloading on standby mode (or 3ds in sleep mode since it cant do anything when its off)

  6. Like an animal crossing app that let you see upcoming events and keep track of your bugs and fish? Cause that would be cool.

  7. If Nintendo sells Virtual Console games for $2, when I’ve been paying $5 and up, I’m fucking done.

    That said, I doubt they will…I’m just saying, If Nintendo fucks me ONE. MORE. TIME… they can shove the master sword up their ass.

    Anyway, It could be a good experiment, see if they can get more sales by mass marketing a taste of their games to the tens of millions of iOS devices, and Android. Use their tech against them. It could work. We’ll see.

    1. But if they charge their loyal supporters over 100% more, IE, sell them for half what it cost in the eShop, that is NOT OK. They should get gouged $5 like the rest of is for an NES game.

  8. here a smart move from Nintendo, experiment on smart phone/tablet to further develop IP on their own hardware. Marketing tool, yeah go for it and do it well. It also future proof in case Nintendo’s hardware fail to catch consumer’s attention and or designing better future hardware. Indeed is a very good news for Nintendo, well done.

  9. Pingback: Reggie says nintendo will experiment with smartphones & tablets for marketing purposes

  10. Apple Store/Google Play description “Download Super Mario 3D World free!”
    *downloads*
    *opens*
    *intro plays*
    *game starts and you select the level*
    *moves forward*
    *presses A*
    Game “To jump, please purchase the full version. To buy a Wii U, click here!”

  11. There was a little kid at the Goodwill yesterday walking around with (what looked like) a smartphone. And he was playing all kinds of Mario sound-bites on it. Like, different recordings of Mario’s voice. What’s up with that?

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