Nintendo UK is confident that they will be able to pull in those Nintendo fans who have yet to purchase a Wii U with its new colourful new IP, Splatoon. Nintendo UK marketing manager Chandra Nair believes that the game will appeal to those Nintendo fans still on the fence about buying the struggling console and could well result in improved sales for Nintendo’s current home console. Whether they will be able to do this remains to be seen, but it will certainly be interesting to watch.
“If you don’t own a Wii U, you need one for this game,” begins Nair. “And Mario Kart 8, Pikmin 3, Super Smash Bros, The Legend Of Zelda: The Wind Waker HD, Bayonetta 2, Hyrule Warriors and so on”
“We’re targeting Mario Kart 8 and Super Smash Bros owners but we’re using this opportunity to talk to lapsed Nintendo fans, too. Wii U has a fantastic software line-up and there really is something for everyone. There are a whole load of non-Wii U owning, lapsed Nintendo fans out there who will be tipped over the edge by Splatoon.”