Nintendo are planning a marketing campaign for Splatoon that will apparently be on par with that of Mario Kart 8. Nintendo held a six month long campaign for Mario Kart 8 last year, and Splatoon are already getting started on theirs. They’ve released cinema ads ahead of Tomorrowland to target kids, and ahead of Mad Max to target adults, digital billboards and a sponsorship from Cartoon Network. They’re even opening a Splatoon themed skate park in Corby. Nintendo UK marketing manager, Chandra Nair, says the firm is confident in its new colourful new shooter. Maybe they can make Splatoon as popular as Mario Kart 8!
“We have a substantial campaign planned for Splatoon. To give you an idea of the scale, we’re matching Mario Kart 8 – that’s the potential we think Splatoon has. We have the utmost confidence in the potential of Splatoon. It gives retailers a fantastic art style that stands out in-store or on-screen and it also offers various up-sell opportunities with the accompanying Amiibo. It’s a really interesting game for us because it allows us to expand out to a group of people who may never have considered Wii U before.”