The NES Classic was a huge success for Nintendo so it obviously came as a surprise to hear that they decided to discontinue it about a month ago. However, in a recent interview with TechCrunch, Nintendo’s Sales and Marketing head Doug Bowser said that they have learned a lot from the launch of the NES Mini, which still proves to be popular.
“We’ve learned a lot from the NES Classic. We’ve learned there’s a real passion for retro gaming The NES Classic was originally intended to be a holiday item,” he continues. “And obviously there was high demand. So we doubled down and continued to produce it as we went into the next quarter. But we decided we wanted to focus on other areas. So we’re not producing any more at this point. But we’ve learned a lot.”