The head of Valve, Gabe Newell, has recently praised the Pokemon franchise in a new interview with the Game Informer show on YouTube. Here’s what he had to say about the series success during a media event.
“When you look at post-Magic the Gathering, for us there are a couple of certain interesting points along the way like the sort of designers and people who are thinking about customers. Pokemon did this amazing job of doing – still probably the benchmark for saying, ‘if you’re trying to do a game, if you’re trying to do a trading card game this well, if you’re trying to do linear media,’ they really have done it better than anyone else. It is still the single most valuable entertainment franchise in history – more than the Super Bowl, more than certainly any of Valve’s products, more than Harry Potter. Pokemon is that. So that’s why that’s important…”