Microsoft Nintendo Sony

US: Nintendo Spent The Second Most Money On Video Game TV Adverts In October 2018

Information has come in from Venture Beat and iSpot.tv which reveals that Sony was the company which spent the most on television adverts for October 2018. They were followed by Nintendo. The publication suggest that Nintendo spent around $7.2 million for seventeen television adverts. These adverts were shown 2,900 times and generated 517.3 million impressions. Here’s the all details:

“At No. 2 is Nintendo, with an estimated spend of $7.2 million on 17 ads that aired over 2,900 times and generated 517.3 million impressions. The ad with the biggest monetary push (est. $2 million) was “Super Mario Party,” promoting the Nintendo Switch game. As usual, the company prioritized spend to reach a family-friendly audience, with sizeable budgets across networks such as Nick, Teen Nick and Adult Swim, and during shows including SpongeBob SquarePants, The Loud House, and The Amazing World of Gumball.”

tv_adverts_us_oct_2018

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