It is not often that Nintendo‘s president, Shuntaro Furukawa, is interviewed. It is even rarer that Furukawa is interviewed by western media, but today has been an exception. You see, Furukawa was interviewed by TIME recently, where he talked about Nintendo as a whole. Furukawa also revealed a strategy to help make Nintendo more successful, saying that “Nintendo is Nintendo because of our games, characters and IP. So giving our teams the freedom to experiment with new ideas is something I strongly agree with. Expansion can’t happen without the freedom to try something new, and the courage to step into unfamiliar territory”.