Nintendo has announced a brand new Splatfest for the newly released Splatoon 3 and the theme is “What would you bring to a deserted island?” You can choose between Team Gear, Team Grub, and Team Fun, and you’ll need to pick a side before the actual Splatfest kicks off. The first post launch Splatfest will be coming on 23rd September and Splatoon 3 is available now on the Nintendo Switch.
Splatfest announced for 23rd September

I don’t know why they felt that needed to be part of the Direct.
Spent too long on that Mario+Rabbids 2 crossover, too.
Yeah since that’s only about a month away and the only new info was the DLC.
Oh, weapon skins and season pass access, yaaaaaaaaay…