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New Nintendo of America president introduces herself at New York Game Awards

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Nintendo of America’s new president Devon Pritchard has appeared via video link at The New York Game Awards and gave her first speech to attendees and gamers the world over. Pritchard recently took over from Doug Bowser, who has now retired from the video game industry. Here’s what she had to say:

“Hi everyone, it is great to be here. My name is Devon, and before anything else, I want to celebrate the New York Game Awards. 15 years of supporting the games industry and in doing so lifting up the voices, stories, and dreams of so many.

“This show connects people who are united by a shared belief that every dream matters, and that everyone deserves a chance to do meaningful and creative work in games and storytelling. The ‘Playing With Purpose’ programme supports the creators, the coders, the writers, and anyone else dreaming big to join this community and bring all that makes them unique.

“I’m excited to meet you! To hear those stories and to learn from your journeys. And remember, like any good video game character, you’re on an adventure, and every step you take matters. There’s some gnarly bosses, sure, but also many good friends along the way who will support you, and powerful rewards for those who persevere.

“So keep believing, keep playing, and know that you truly belong in this game.”

Thanks to GreatSong1 for sending in the news tip!

47 thoughts on “New Nintendo of America president introduces herself at New York Game Awards”

    1. Yet here you are because you have nothing better to do that false superiority thinking you’re better than others probably because you’re 50 and have no happiness in your life so have to drag everyone else down to conform with you and be miserable also for the hope of some happiness because you’re have no real fun in your actual life just being a burden on society and the world. Probably a miserable old woman that gets none and wasted her life.

      1. I know it’s you that replied to my comment. Please say something nice or say nothing at all. Stop treating woman like they are worse then men.

        1. In entertainment? They are. Most people can admit this, most women admit this, and the statistics show this. If she’s a self entitled delusional woke individual, she’d try to pander to a female audience that doesn’t exist, blame the “toxic male fandom” that built the legacy, and cry that nobody understands her vision which is garbage. We’ve seen it over and over and over again. The new Star Trek show anyone? Acolyte? Star Wars? MSheU? Indian Jones? All big names that were guaranteed hits before the female regime took over. It’s not rocket science, it’s not sexist, it’s a fucking fact. Woke individuals make EVERYTHING worse for everyone, are never happy, push the goalposts as soon as they’re given an inch, and live only to make others miserable. You have to be braindead to not see 20 years of documented history and behavior to defend them.

          1. I’m literally talking about a CEO, not movies or shows. You literally are treating woman worse because of their artistic view. That’s the definition of sexist. Just stop saying woman are only good enough to just clean the house, they can be CEO’s because they are HUMAN TOO. Are you from the 1900’s? Get politics out of your life, it’s your only saving grace with that mindset.

    1. What? What are you some 40 year miserable lady with no life defending her. She is an executive that is all the same as Doug she will be judged by her past in that field and in the future for decisions she makes. People here care about that. You middle aged old ladies all over the place being annoying especially white ones if you’re miserable keep it to yourselves.

      1. So a woman taking over nintendo of america is a bad thing? I don’t think you even watched the video, she seemed nice. If you think I can’t support a person because they are a woman, that’s just mean to half the population on earth.

    1. No she is an exec also that is weird and yes calling Reggie that was and is weird too they are just execs for the American division of a company. Heck he didn’t even do great he held off on US releases of games he did not want Fire Emblem localized and I think Mother 3 as well. Few other Japanese games too, not all his fault Sega’s and Nintendo America of the 90’s had that problem never seeing eye to eye with the Japanese divisions Sony too had that issue still does.

      1. Wow. This comments section was pretty civil until you showed up with all your comments under different names.

        Has it actually just been one person causing all the problems lately?

  1. She seems nice as my first impression but I’m hoping she doesn’t turn out to be the Kathleen Kennedy of Nintendo. That being said, we will see how she turns out.

    1. I do not think she has that power being NoA president not of Nintendo as a whole but bet she is an activist. She got the job being the Pokémon lawyer I believe so they want her to go in against that stuff for sure like Palworld. Nintendo has other issues that would lead to what you think and she is not the driving force that would be the board which has Hollywoid people on it like the head of illumination

    2. As President of NoA, she holds virtually no power. She could never dream to touch KK’s level of narcissism, toxicity, or self delusional grandeur. Doesn’t mean she wouldn’t try if that’s who she is, but she would likely be removed very quickly if she does. From this article she does indeed seem nice, but the entertainment media of the last 20 years has proven when a women gets behind something they typically, statistically on average, ruin it. There are very few women who want to see women in charge too, the majority are tired of Boss Girls and if you defend those in that position with that mindset, we’re all tired of you ruining our things that your own audience you’re pandering to doesn’t want.

  2. She’ll definitely be better than Doug Bowser

    Fires the whole customer support department
    Leaves
    Fuck him. Best customer support I ever experienced and now it’s likely all the rest.

  3. Was this needed it feels like a circle jerk. Honestly Doug didn’t need to do Nintendo Directs and thankfully he didn’t do much, Reggie was different. Also this lady looks like a witch heard she’s a lawyer so that’s why she got moved up to help protect Nintendo, she is giving me Jim Ryan vibes of someone solely looking to add to the resume but will destroy instead then again only in charge of NoA not overall. I do have one thing to ask on that note where is the next Nintendo Direct?! We have no idea about 2026 lineup.

  4. I miss Club Nintendo and all the neat stuff you could redeem your coins for. I know we have “mynintendo” but that’s like a middle finger compared to what it used to be.

    1. Doug already did that. He was absolutely awful and had no presence. Then again, nobody was going to be ready to take over after Reggie

  5. “Hi everyone! I’m not allowed to say anything interesting, so here’s some blah blah about this show before I’m never heard from again!”

  6. “The ‘Playing With Purpose’ programme supports the creators, the coders, the writers, and anyone else dreaming big to join this community and bring all that makes them unique.”

    Oh, you mean like Pocket Pair, the company to try to destroy? And she is a hypocrite.

    1. Pocketpair used AI to steal assets directly from Pokémon to create their shitty knockoff, and that’s a fucking fact. Fuck lazy devs, fuck devs that us AI to steal, which is all AI does btw, and fuck people who support fucking losers like Pocketpair. They deserve to be put out of business

      1. Like Nintendo stole from other companies and still does? Do yourself a favor and shit up if you don’t have the proof.

  7. Gofuckyourselfyouwokefucks

    Well here’s to hoping more femnization doesn’t ruined the last company that has been pussyfied. This is awful I was so hoping for more ports but the way she talks it sounds like we’ll get more woke slop because they don’t seem to understand gamers won’t tolerate you using out hobby as a fucking machine for you’re bullshit propaganda. I seriously hope she knows her place and knows how to shut up because Nintendo is walking a fine fucking line.

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