SEGA has said that despite strong reviews for its latest batch of video games this hasn’t translated to much better sales. The Japanese company says that it needs to nail its marketing and advertising to capitalise on the review scores and previews. The company went on to say that it feels its “lagging” in initiatives such as digital sales and data-driven marketing, which is something a company such as Capcom thrives on.
“While the development costs per title for our mainstay titles are lower compared to so-called AAA titles in the industry, we recognise that our strength lies in the relatively high acclaim we receive for quality.”
On the other hand, we also recognise that such high evaluations have yet to translate into a further increase in unit sales.
“While continuing to hone our development capabilities—the source of our strength—we believe there is still significant room for improvement and earnings upside in our ‘power to sell,’ namely our marketing and sales mechanisms. As explained earlier, we are currently undergoing reforms in this area to realize a scale-up in sales.”
Sagan needs to bring back pans or dragon goon saga with the RPG elements. They also need to bring back skies of Arcadia. They also need to bring back their shining force and many of their other RPG’s from the past and not only do great upgrades and additions to those they need to create sequels to those RPG’s have been pretty big lately and they’re missing them boat …. in my opinion the sonic franchise has its base but it’s never gonna be huge again because the last processing they used during the genesis era is really a moot point at this point and personally I don’t like just speeding through everything I would rather look around and investigate more sonic is way too fast to be able to enjoy that much of that !!
You don’t get to poison the well for ages and then get mega rewarded for a few good games.
Sega needs to be known for quality if they want everyone to put their games at the top of their lists.
I think they do a decent job advertising the games, the problem is that the brand has been tarnished to hell.
Their games go on sale for penny’s miliseconds after they launch. No wonder no one buys them at launch, but I could see sonic racing crossworlds probally selling better later as people buy it for a cheap quality party game.
I agree with them. So many awesome SEGA games come out but if it’s not a Sonic game nobody knows about it. They really need to shape up with their marketing. I’m a gamer and even though the new Shinobi game is amazing, there was no hype for it.
That’s what they get for censoring Persona 3 remake