Nintendo have made it clear in recent years that they want to expand their franchises through different mediums, not just through consoles, so as a result we have had theme parks and movies. All of these concepts are to get people familiar with Nintendo brands and to strengthen them. Legendary video game designer Shigeru Miyamoto has explained Nintendo’s approach to to broadening its reach in a recent interview. Here’s what he said:
Mr. Miyamoto, a lot of people will now start to experience or be exposed to Mario through the movies before they play the video games. I’m wondering how that impacts your way of thinking in developing games at Nintendo and if it influences your work in any way.
Miyamoto: When we’re talking about Mario as a character, he’s always evolved alongside the evolution of digital media. As we approach Mario and developing Mario games, I start to feel like there’s only so many people that we can reach through Nintendo’s systems and consoles. And so now with things like digital streaming and the expanse and the reach of what the technology allows now, I feel like that’s a great way to get Mario involved too, and really be able to evolve alongside with digital media.
So going from being able to have a touchpoint with Nintendo only through Nintendo consoles, we want to expand. We’ve been able to expand it so that they can have a touchpoint with Nintendo characters through various media. In that way, instead of people thinking, “What kind of game is Nintendo going to come up with now?” I would love for them to think about, “What kind of world Nintendo will expand on now.”
That’s the kind of approach and thinking I have currently.

Especially since almost Every Single Companie and Corporation is now ran and Fueled almost Entirely and Completely by Unfathomable, Unrealistic, Corrupted, and Unlawful amounts of Greed that is making everything, especially gaming worse. But too many are not only fine with that but defend it. Thanks for making things worse 👍
Yea thanks for spreading bs mate you really are just helping
You live in a ignorant and fictional reality because greed is destroying gaming and much more. Unlike you, I pay attention to the world around me and what is happening in it. Boot Licker👌
Yeah, if you don’t think the gaming landscape along with other landscapes haven’t been getting worse you really are just a blind loyalists, ignorant to what is happening in the world, or haven’t been alive long enough to notice.
Listen pal it’s board warriors who are talk and no balls are bad if not worse than those greedy companies you claim to hate
Yea keyboard warriors are the worst
You don’t pay attention you sit at your computer throwing a hissy fit instead of actually doing something which makes you worse.
Somebody is triggered. Three replies, only autistic leveled insults, false accusations, and you can’t spell. You my friend are definitely not a “Real Gamer”, though I guarantee you could use a shower or three.
Lol, Mic called you the keyboard warrior even though they are the one that got triggered and left multiple replies lie a true neckbeard cringe lord.
People like Mic really actually do trigger me, because when people speak the truth, people like Mic reply with things like fake Nintendo fan among other poorly thought out insults, and try to insult and attack others for having a different view point or again in some cases just speaking the truth. They don’t realize how cringe, pathetic, and humiliating they look while also being a total hypocrite. Criticizing and calling out a Company is not the same as hating said company by the way, most who share actual criticisms on this site in my opinion are the ones that actually care about Nintendo and the Gaming landscape the most because they speak up but then get attacked by people like Mic. Its why franchises like Pokemon are destroyed now and before you reply with Pokemon sells this much, there are lot of things that are bad but still sell because people like Mic let Companies use and abuse them and defend it all.
Also miscounted, Mic left four triggered replies as of this message, didn’t realize somebody else triggered them as well. I’d call them a clown but that would be a compliment,
Mic sadly self destructed in this comment section. That’s what happens when you defend everything too much.
People don’t have to be involved with the franchise because of its games and lore. They just wanted people to experience the franchise on TV like comics or animation for sort. They want to expand their reach.
Yeah then ruin the fanbase. Also they don’t make money on the movies box office or get a smaller cut if it. This stinks of corporate greed. Sad to see Nintendo sold out. All companies are doing it especially gaming they want to get into movies while movies are dying weirdly enough it’s a boomer way of thinking.
Bigger market = more sales = more games. Makes Sense.
No that’s not the case. Many people will not play video games and will only watch something that’s just how it is. Also they don’t make the box office I assume it’s a down payment for rights then the studio makes the money on the movie.
Most parents aren’t going to spend seventy and eighty dollars per game for their children plus all the extra additional costs, accessories, online, overpriced DLC, Pokemon charging separately for subscription services.
Nintendo games on Steam would awesome tbh. I would probably still play on Switch, but the option would be nice.
After Sony did what they did I doubt it. But that’s actually a good remark it might make Miyamoto walk back his sentence. Thinking more it sounds like something Xbox staff would say.
We’re done with gaming is what it sounds like. Sold out to hollyweird…damn