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Xbox wants to become “number one gaming company” by 2030

Xbox CEO Asha Sharma has lofty ambitious for the company as she said that she wants to become the number one gaming and entertainment company by 2030. It is unclear whether she is talking about as a video game publisher, which they are currently placed in second, or alternatively No.1 in the hardware space. The Xbox Game Showcase is on Sunday so we can all see what they have in store.

She also shut down reports that Microsoft wanted a 30% profit margin for the XBOX division, saying that the goal is not simply to hit a profit target. Instead, she said the focus is much bigger than that, with the aim of XBOX becoming the “number one gaming and entertainment company, and that’s what we’re going to go do” by 2030.

7 thoughts on “Xbox wants to become “number one gaming company” by 2030”

  1. Well if that’s what you want your gonna have to do ALOT to make it happen. And actions speak louder than words.

  2. Steve Balmer said something similar in 2001 when the first Xbox was released…

    In fact, the only Microsoft console that succeeded is the Xbox 360 (and it deserves it), it’s just a shame that the PS3 surpassed it in sales in the very end.

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