Hasbro has announced today that it has decided to partner up with Nintendo to manufacture and produce toys based on the acclaimed The Legend of Zelda franchise. The fruits of the companies labour will be showcased at San Diego Comic Con next week and go on sale in 2027.
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery. By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
“Ever since its first title, released in the US in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule.”
I wonder if this has anything to do with Doug Bowser joining the board of directors at Hasbro