With discourse still growing around Sony’s plans to completely abandon physical media in 2028 Famitsu asked SEGA president and COO, Shuji Utsumi, about his thoughts on physical video game software. Mr. Utsumi told the publication that the company still very much values physical media and are working on their strategy going forward to complement both physical and digital video game software. Here’s what Mr. Utsumi had to say via machine translation.
Sega is also active in the distribution of game software, so I imagine you have a strong focus on physical packaging.
Utsumi: We were originally a platform provider, and of course, we still value our physical culture. Rather than completely abandoning that, we are currently challenging ourselves to shift towards being able to think about and act on the important aspects of digital in parallel.

let’s go sega is not ditching physical media
Yay
That’s good news to hear from sega, now all they have to do is to have F&@&ING UPGRADE PACKS! I wasted so much money rebuying poyo poyo Tetris 2s because it didn’t have an upgrade pack.
SEGA needs to get back into the hardware game to champion physical media since Sony and Microsoft are wild cards.
It’s that why Sonic x Shadow Generations is on a G A M E – K E Y C A R D ?
So bye bye PlayStation?
Now this is wonderful news to hear. I love this. The only thing left is the upgraded packs that they have to fixed.
Hollow words. They use Game Key Cards on Switch 2 when they can afford full cartridges. They don’t care as much as they want you to believe they do.
so performative
every sega game on S2 is digital only