Nintendo’s President Satoru Iwata has taken it upon himself to say “we are to blame” for the disappointing Wii U sales since the home console’s debut last year. Nintendo’s CEO has never been one to shirk responsibility when it comes to poor sales, as in 2011 he announced he would take a 50 per cent pay cut due to lacklustre 3DS sales, and this time he’s saying their marketing efforts were not up to scratch.
We’ve seen how sales have boosted with the Nintendo 3DS over the coming years, and with titles such as Super Smash Bros. and The Legend of Zelda: The Wind Waker HD due to arrive on the home console very soon, as well as a current fiscal year forecast of 9m sales, there’s most certainly a silver lining. So, in an interview with CNBC and as reported by GameSpot, Iwata has explained exactly why the Wii U has seen such a dip in sales:
“We are to blame. We relaxed our [marketing] efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U. We have been unsuccessful in coming up with one single software with which people can understand, ‘OK, this is really different.’ As long as people have hands-on [experience], they can appreciate the value of the Wii U, but because there’s not software that’s simple and obvious for people as ‘Wii Sports’ for the Wii, potential consumers do not feel like trying the Wii U.”